Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager leading end-to-end strategy and execution at Incredible Health. Focused on engaging healthcare professionals and employers through innovative marketing campaigns.
Responsibilities:
- Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement
- Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey
- Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts
- Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics
- Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs
- Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience
- Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership
- Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging
- Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.
Requirements:
- 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end
- Bachelor's degree, or equivalent practical experience
- Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar)
- Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging
- Strong analytical skills; comfortable pulling and interpreting data, building reports, and using results to drive decisions
- Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand
- Experience marketing to both consumer and business audiences (B2C and B2B), ideally in a marketplace; experience in healthcare or another regulated/high-trust environment is a plus
- Demonstrated AI fluency, with sound judgment about when and how to use it.
Benefits:
- Competitive, market based salary aligned with your skills and experience
- Comprehensive benefits package covers medical, dental and vision coverage with shared premiums
- Company sponsored 401(k) allows you to save for retirement
- Commission and/or equity may be offered based on the position
- Unlimited vacation, so take a break when you need it
- Generous family leave policy so that you can spend time bonding with new additions to your family.
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