Lifecycle Program Marketing Manager
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Job Description
Lifecycle marketing manager leading email, push, and SMS CRM campaigns for Experian’s home and mortgage customers. Measuring performance and optimizing personalized engagement programs.
Responsibilities:
- Lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space
- Manage lifecycle campaigns from planning through measurement
- Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches
- Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics
- Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings
- Coordinate CRM plans with product launches, performance goals, and broader business initiatives
- Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement
- Support multi-channel communication programs aligned with business goals and customer needs
- Partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences
- Report to the Manager, Lifecycle Engagement & Loyalty
Requirements:
- 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area
- Experience delivering communication programs at an enterprise scale
- Experience measuring campaign performance and using results to guide campaign decisions
- Experience working with cross-functional teams such as product, marketing, and analytics
- Experience managing multiple CRM or digital communication initiatives with overlapping deadlines
- Bachelor's degree in marketing, business, communications, or a related field
Benefits:
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Inclusive and purpose-driven culture
- Equal Opportunity Employer
- Disability accommodations available
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