Manager, Automotive Growth Marketing
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Job Description
B2B automotive growth marketer driving qualified dealer demos for Inmar’s U.S. franchise retail solutions. Owning campaigns, events, marketing automation, website conversion and measurable pipeline growth.
Responsibilities:
- Own the Automotive demand-generation plan and work backward from quarterly and annual qualified-demo targets
- Maintain an operating scorecard and act quickly when performance is off plan
- Build integrated campaigns for U.S. franchise dealerships and dealer groups targeting dealer principals, GMs, fixed operations leaders and automotive marketing leaders
- Lead strategy and execution for NADA, Digital Dealer and other priority programs
- Drive pre-event demand, speaking/content opportunities, demo scheduling, onsite conversion and follow-up
- Turn customer proof, dealer pain points, product capabilities and industry insight into content, outbound, paid programs and sales follow-up
- Operate across Salesforce, Pardot/Marketing Cloud Account Engagement, Salesloft, Calendly, LinkedIn and related systems
- Own website strategy with the web partner, including landing pages, SEO, conversion optimization, analytics, testing and performance improvement
- Drive work through shared marketing teams and external vendors with clear briefs, deadlines, quality standards and accountability
- Measure qualified demo volume, dealer/account quality, conversion rates, execution, source attribution and budget discipline
Requirements:
- Meaningful B2B marketing experience in the U.S. automotive retail ecosystem, marketing technology, software, data, advertising, websites or related solutions to franchise dealerships and dealer groups
- Firsthand knowledge of the automotive vendor ecosystem and major industry events such as NADA and Digital Dealer
- Demonstrated ownership of demand-generation programs tied to qualified meetings, demos, opportunities, pipeline or revenue
- Experience executing integrated campaigns across marketing automation, content, digital, paid media, events and sales follow-up
- Strong Salesforce and marketing-automation fluency, including attribution, campaign architecture, scoring/routing and funnel reporting
- Website, SEO and conversion fluency sufficient to direct a web vendor and connect the digital experience to demand-generation outcomes
- Ability to lead through shared resources, challenge assumptions, hold colleagues and vendors accountable, and move work forward through ambiguity
- Strong written and verbal English communication
- Ability to travel freely throughout the United States as required for industry events, customer meetings and other business needs
- Must have authorization to work in the U.S. without employer sponsorship now or in the future
- Not eligible for student visa sponsorship, including F-1 OPT or CPT
Benefits:
- Medical, Dental, and Vision insurance
- Basic and Supplemental Life Insurance options
- 401(k) retirement plans with company match
- Health Spending Accounts (HSA/FSA)
- Flexible time off and 11 paid holidays
- Family-building benefits, including Maternity, Adoption, and Parental Leave
- Tuition Reimbursement and certification support
- Wellness and Mental Health counseling services
- Concierge and work/life support resources
- Adoption Assistance Reimbursement
- Perks and discount programs
- Annual discretionary bonuses through the Core Company Performance Bonus Plan
- Equity grants, sign-on bonuses, and other tailored incentive opportunities
- Growing Revenue Incentives
- Corporate or VIP Bonuses
- Deferred compensation opportunities
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