Manager, Field & Channel Marketing
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Job Description
Tines, an AI-powered workflow automation platform, seeking NAMER field marketing manager. Leading regional programs, partner marketing, and pipeline growth across North America.
Responsibilities:
- Lead, coach, and develop a team of field marketers supporting NAMER regions
- Own the NAMER field marketing strategy with a focus on pipeline generation and revenue impact
- Plan and oversee tentpole events, regional events, executive engagements, ABM activations, and roadshows
- Build and scale channel and partner field marketing programs, including joint events and MDF-driven programs
- Partner with Sales Leaders, Regional Managers, and AEs to align programs with territory plans, account priorities, and deal progression
- Collaborate with Demand Generation, Product Marketing, and Brand teams on integrated campaigns and consistent messaging
- Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up
- Operationalize field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement
- Own regional budgets, forecasting, and vendor management
- Define and track pipeline, meetings, ROI, and program performance metrics
- Evaluate and optimize field programs using data and feedback
Requirements:
- 7+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
- 2+ years of people management experience leading and developing high-performing marketing teams
- Proven track record of driving measurable pipeline and revenue through field and event marketing
- Hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization
- Experience partnering with Sales leadership and account teams
- Experience managing budgets and reporting on ROI and performance metrics
- Excellent project management, communication, and stakeholder management skills
- Data-driven mindset with the ability to translate performance metrics into action
- Experience supporting Public Sector or regulated industries is a plus
- Results-oriented marketing strategy execution with tangible business outcomes
- Excellent communication and presentation skills
- Proactive, solutions-oriented mindset for fast-paced environments
- Experience in MarTech, especially marketing automation (Asana, HubSpot)
- Experience working in high-growth or scaling organizations
- Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
Benefits:
- 10% bonus
- Equity
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