Marketing Advisor, Sports Clubs & Leagues
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Job Description
Senior sports marketing advisor helping iShare, a New Jersey IT consulting firm, position technology solutions for US sports organizations. Driving executive relationships, sales opportunities, fan engagement, sponsorship, CRM, data, and AI initiatives.
Responsibilities:
- Build relationships with senior marketing, fan engagement, sponsorship, CRM, digital, and commercial leaders within sports organizations
- Support positioning of marketing solutions and communicate their business value and relevant use cases
- Participate in executive briefings, client discovery calls, opportunity discussions, and go-to-market planning
- Identify qualified sports marketing opportunities and support the sales cycle through SOW signing
- Provide market intelligence on sports marketing priorities, buying centers, challenges, and investment trends
- Identify adjacent opportunities across data, AI, analytics, digital operations, sponsorship, revenue growth, and fan experience
- Advise on fan acquisition, retention, loyalty, lifecycle marketing, campaign strategy, execution, measurement, and optimization
- Support audience segmentation, personalization, CRM, CDP, Fan 360, and marketing data activation
- Advise on sponsorship activation and ROI measurement
- Support digital, social, email, mobile, web, and omnichannel engagement initiatives
- Support ticketing, memberships, merchandise, sponsorship, and subscription revenue growth
- Measure and improve sponsorship ROI and optimize sponsorship inventory and activation performance
- Identify opportunities to improve ticket sales and membership revenue
- Support dynamic pricing, subscription, merchandising, and commercial analytics initiatives
- Identify AI and data opportunities including AI-powered fan engagement, predictive analytics, churn prediction, next-best-action recommendations, GenAI-driven fan experiences, marketing/content optimization, Fan 360, and personalized fan journeys
- Generate marketing-led executive introductions and qualified sports marketing opportunities
- Arrange strategic meetings with key decision-makers and initiate marketing solution discussions
- Identify adjacent marketing, data, AI, and analytics opportunities
- Influence pipeline, revenue, and SOWs through signing
- Report to the Sales Team and support the end-to-end sales cycle through SOW signing
Requirements:
- 15+ years of experience in sports marketing, fan engagement, CRM, sponsorship marketing, digital marketing, campaign management, marketing operations, or commercial marketing
- Strong experience working with sports clubs, leagues, teams, governing bodies, rights holders, or sports properties
- Experience with major professional sports organizations, leagues, or sports properties highly preferred
- Strong executive presence and ability to engage with CMOs, CROs, sponsorship leaders, fan engagement leaders, digital leaders, and data/analytics executives
- Proven ability to translate sports marketing challenges into business and go-to-market opportunities
- Strong understanding of sports business operations and commercial models
- Knowledge of CRM, CDP, loyalty/membership platforms, fan engagement technologies, data and analytics, AI, and digital transformation
- Established relationships with CMOs, CROs, sponsorship leaders, fan engagement leaders, digital transformation leaders, data and analytics leaders, and senior executives across sports clubs, leagues, teams, and sports properties
- Must have US sports clubs/leagues experience
Benefits:
- Potential extension after the initial 3-month engagement
- Remote work arrangement
- $50.00 - $52.00 per hour compensation
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