Marketing Analytics Intern
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Job Description
Marketing Analytics Intern supporting cross-channel attribution, AWS marketing data, and segmentation projects. Documenting requirements and validating reporting for IDeaS revenue optimization solutions.
Responsibilities:
- Inventory relevant marketing and sales interaction sources and document available data
- Define and document interaction types, business rules, required fields, and success criteria for an attribution and influence model
- Map and normalize interaction data across platforms into a consistent structure
- Support development of a prototype or proof of concept for business-defined attribution reporting
- Test outputs, document findings and limitations, and recommend implementation and maintenance next steps
- Support organization and documentation of marketing data in AWS, including source mapping, transformation requirements, and downstream use cases such as Salesforce outputs
- Research persona- and journey-based segmentation concepts and recommend a practical segmentation approach
- Document repeatable data quality practices, segmentation rules, definitions, and team guidance
- Gather and document business and data requirements through stakeholder conversations
- Analyze source data structures and identify gaps, inconsistencies, or dependencies
- Create process maps, data dictionaries, source-to-target mappings, and other project documentation
- Test assumptions and validate results using structured analysis
- Communicate progress, risks, findings, and recommendations in a concise, business-friendly format
- Prepare a final presentation and reusable project documentation
Requirements:
- Currently pursuing a degree in Marketing Analytics, Business Analytics, Data Analytics, Information Systems, Computer Science, Data Science, Marketing, or a related field; third-year student preferred
- Strong analytical thinking, curiosity, attention to detail, and ability to learn unfamiliar systems
- Experience with spreadsheets
- SQL, data modeling, cloud platforms, CRM, marketing automation, or visualization tools helpful but not required
- Ability to communicate clearly, document work thoroughly, and collaborate across business and technical perspectives
- Must be legally authorized to work in the United States
- Must not require, now or in the future, sponsorship for employment visa status
- Equivalent combination of education, training, and relevant experience may be considered in place of the stated education requirement
Benefits:
- Inclusive work environment
- Professional growth opportunities
- Opportunity to balance work with other aspects of life
- Applied experience with AWS, SQL, Salesforce, HubSpot, segmentation, customer journey concepts, and marketing measurement, depending on project scope and readiness
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