Marketing Coordinator
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Job Description
Marketing Coordinator supporting campaign execution, content, analytics, and research for Cengage, a global digital education company serving millions of learners.
Responsibilities:
- Assist marketing leadership with strategy execution and campaign support
- Collaborate with external partners
- Coordinate, track, and facilitate completion of projects and initiatives
- Create and organize content calendars
- Optimize internal processes
- Assist with creating and proofreading marketing materials
- Coordinate distribution of marketing materials internally and externally
- Assist with basic analytics and reporting across multiple channels
- Collaborate with cross-functional internal teams to deliver results
- Assist with market research and identify emerging trends and opportunities
Requirements:
- Degree, certification, or minor in Marketing, Communications, Journalism, or a related field
- Organized, accurate, and thorough
- Strong written and verbal communication skills
- Ability to prioritize tasks to deliver projects on schedule
- Knowledge of marketing terminology
- Ability to develop marketing content and collateral
- Ability to manage multiple priorities and collaborate effectively within a team
- Proficiency in Microsoft Office Suite
- Familiarity with Adobe Creative Suite
- Passion for digital education and positive customer outcomes
- Familiarity with marketing strategies and delivery channels
- Understanding of both B2B and B2C marketing is a plus
- Channel or product marketing experience is a plus
- Experience with Salesforce Pardot or Marketing Cloud is a plus
Benefits:
- Comprehensive and rewarding Total Rewards package
- Reasonable accommodations for qualified individuals with disabilities, including during the job application process
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