Marketing Lead – IT Solutions
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Job Description
Marketing Lead responsible for brand growth and demand generation at GigaKOM. Developing marketing strategies and executing campaigns in the technology sector.
Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with company growth goals
- Define brand positioning, messaging, and go-to-market initiatives
- Identify new marketing channels, campaigns, and growth opportunities
- Establish KPIs and measure marketing performance and ROI
- Design and execute multi-channel campaigns to generate qualified leads
- Manage email marketing, digital campaigns, and content distribution
- Build and optimize marketing funnels aligned with sales objectives
- Track, analyze, and report on campaign performance and conversion metrics
- Collaborate with technology partners (Cisco, HPE Aruba, cybersecurity vendors, etc.) on joint campaigns
- Develop and manage co-marketing initiatives and MDF-driven programs
- Build long-term partner marketing relationships and campaigns
- Align messaging and campaigns with vendor programs and incentives
- Manage and grow social media presence across platforms
- Oversee website updates, SEO optimization, and content strategy
- Create and manage content including blogs, newsletters, case studies, and campaigns
- Develop marketing assets such as presentations, graphics, and videos
- Plan and execute webinars, virtual events, and in-person engagements
- Coordinate participation in trade shows, conferences, and partner events
- Develop promotional event strategies and manage execution
- Support sales-driven events and on-demand campaigns
- Work closely with the sales team to align marketing efforts with revenue goals
- Support lead qualification, nurturing, and follow-up processes
- Track and report on lead generation and pipeline contribution
- Enable sales with marketing materials and campaign insights
- Lead cross-functional collaboration with internal teams and external partners
- Manage multiple campaigns and priorities in a fast-paced environment
- Drive execution while maintaining strategic oversight
- Facilitate meetings with stakeholders, vendors, and partners
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
- 5+ years of experience in B2B marketing, preferably in technology or IT services
- Strong experience with digital marketing, campaign management, and lead generation
- Proficiency with marketing tools (e.g., Mailchimp, CRM systems, marketing automation platforms)
- Experience managing social media and digital content strategies
- Strong written and verbal communication skills
- Ability to work independently in a remote environment
- Preferred Experience working with technology vendors and partner marketing programs
- Familiarity with SLED (K–12, higher education, government) markets
- Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) and content creation tools
- Knowledge of SEO, HTML, and website management
- Experience supporting sales teams in a B2B environment
Benefits:
- Competitive Compensation
- Performance Incentives
- Fully remote work environment
- Opportunity for growth into senior leadership roles
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