Marketing Lead
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Job Description
Marketing Lead building content, demand generation, executive thought leadership, and acquired-brand programs. Growing Piedmont Global’s strategic globalization services across regulated industries and accessibility markets.
Responsibilities:
- Own and manage the cross-channel editorial calendar in ClickUp
- Plan quarterly content themes tied to solution pillars, industries, product launches, policy moments, and advocacy events
- Produce blogs, white papers, case studies, social posts, customer stories, and accessible content
- Build content repurposing workflows across webinars, blogs, LinkedIn, newsletters, and sales assets
- Own newsletter strategy, production, distribution, and performance optimization through HubSpot and LinkedIn
- Plan and produce webinars and LinkedIn Lives from concept through post-event repurposing
- Coordinate speakers, partners, and internal teams and run day-of event production
- Develop executive LinkedIn strategies, posts, articles, commentary, interviews, and contributed content
- Source and pitch podcasts, contributed articles, research pull quotes, and other earned-media opportunities
- Own the press release pipeline for announcements, launches, certifications, awards, and partnerships
- Build HubSpot nurture sequences and engagement scoring with RevOps
- Run upsell, cross-sell, retention, and win-back customer marketing programs
- Develop case studies and partner with sales on current, effective messaging
- Define brand voice, visual direction, messaging architecture, and prioritized fixes for acquired brands
- Build respectful positioning for Deaf and Hard of Hearing audiences and apply the brand playbook to future acquisitions
- Identify speaking, sponsorship, and advocacy opportunities
- Build relationships with Deaf-led organizations and community partners
Requirements:
- 5+ years of hands-on marketing experience
- B2B marketing experience ideally in SaaS, professional services, or a complex or regulated industry
- Track record of owning marketing channels or programs end-to-end
- Experience building a brand or channel from scratch
- Ability to market emerging or unfamiliar categories
- Respect for the communities served and willingness to validate assumptions with subject-matter resources
- Clear, direct communication and ability to work independently in a remote environment
- Ability to ask for needed resources and push back respectfully
- Strong interviewing skills, especially with executives
- Systems mindset for repurposing content across channels
- Strong writing skills with firm understanding of SEO and AEO
- Ability to create case studies, LinkedIn posts, and customer emails aligned to brand and best practices
- Ability to craft content for senior stakeholders and influence purchasing decisions
- Current use of AI in marketing and informed opinions on tools such as Claude, HubSpot AI, and Clay
- Familiarity with design tools such as Canva or Adobe Suite
- Understanding of analytics platforms such as Google Analytics and HubSpot reporting
- Organized and detail-oriented with ability to manage multiple projects
- Availability for core working-hour overlap with Eastern, Central, or Mountain time zones
- Non-U.S. candidates without U.S. work authorization may be engaged on a contractor basis
Benefits:
- Remote work
- Contractor engagement option for non-U.S. candidates without U.S. work authorization
- AI use encouraged across workflows
- Collaboration with a dedicated accessibility intelligence resource
- Core working-hour flexibility across Eastern, Central, or Mountain time zones
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