Marketing Manager – Apprenticeships
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Job Description
Marketing Manager leading marketing strategy to drive growth at apprenticeship training provider KnowledgeBrief. Overseeing campaigns, managing a team, and enhancing brand visibility.
Responsibilities:
- Develop and deliver a marketing strategy aligned to organisational growth objectives
- Lead multichannel campaigns that drive lead generation, engagement, and brand awareness
- Define and monitor marketing KPIs, using data and insight to optimise performance
- Oversee content, digital marketing, website activity, and campaign delivery across multiple channels
- Manage and develop a small marketing team, fostering collaboration, accountability, and innovation
- Work closely with Commercial, Digital, Curriculum, and Design teams to maximise marketing impact
- Identify opportunities to strengthen brand visibility, market position, and customer engagement
- Champion the KnowledgeBrief brand across all communications and touchpoints
Requirements:
- Demonstrable experience developing and delivering successful marketing strategies
- Strong experience in lead generation and multichannel marketing campaigns
- Experience managing and developing marketing teams
- Experience managing marketing activity across digital channels, including email, content, social media, SEO, SEM, and PPC
- Strong analytical skills with the ability to define KPIs, interpret data, and make evidence-based decisions
- Excellent communication, relationship-building, and stakeholder management skills
- Strong commercial awareness and ability to align marketing activity with business objectives
- Experience managing budgets, priorities, and competing marketing initiatives
- Desirable: Experience within apprenticeships, training, education, learning technology, or professional services sectors
- Desirable: Experience using marketing automation and CRM platforms
- Desirable: Experience working within a growing or scaling organisation
- Desirable: Qualification in Marketing, Business, Communications, or a related discipline
- Desirable: Membership of the Chartered Institute of Marketing or a similar professional body
Benefits:
- Dedicated monthly CPD time to support your development
- 5.6 weeks' annual leave plus bank holidays
- Two-week company closure over Christmas and New Year
- Company sick pay
- Access to our Employee Assistance Programme and wellbeing support
- Opportunities to contribute to cross-team projects and organisational growth
- A remote-first environment with opportunities to connect in person
- The opportunity to shape and influence the future direction of a growing marketing function
- Meaningful work that supports learners, employers, and future leaders across the UK
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