Marketing Manager, Channel/Partners
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Job Description
Marketing Manager developing channel-partner campaigns for DoiT, a global cloud technology company. Driving partner pipeline, lead attribution, and closed revenue through distributors, MSPs, resellers, and GSIs.
Responsibilities:
- Develop and execute go-to-market campaigns with DoiT's channel partners, including distributors, MSPs, resellers, and GSIs
- Build partner-specific messaging, value propositions, co-branded assets, webinars, sales enablement materials, and campaign toolkits
- Plan and execute webinars and events with and for partners
- Serve as the marketing point of contact for assigned partners
- Work with Channel Managers to understand partner go-to-market motions and tailor campaigns
- Support partner enablement with marketing materials, playbooks, and talk tracks
- Ensure partner-generated leads are tracked and routed correctly
- Maintain lead routing and attribution processes with Sales Ops/RevOps
- Monitor campaign performance from engagement through opportunity and closed revenue
- Report on marketing and revenue metrics, including engagement, MQLs, webinar attendance, pipeline, and closed revenue
- Validate lead conversion and revenue attribution with Sales, Channel, and RevOps
- Use performance data to refine campaigns and prioritize investment
- Coordinate with Content, Creative, Growth, and Product Marketing teams
- Ensure partner campaigns align with company messaging and brand guidelines
Requirements:
- 2-4 years of B2B marketing experience, with exposure to channel, partner, or alliance marketing
- Experience working with or around the channel ecosystem - MSPs, resellers, distributors (e.g., Ingram Micro), or GSIs
- Understanding of multi-channel B2B marketing programs (email, digital, content, webinars, events)
- Experience building campaign content and enablement materials for external audiences
- Comfortable working cross-functionally with Sales, Channel, and Marketing teams
- Familiarity with lead routing, attribution, or marketing/sales funnel tracking is a plus
- Understands how partners and channel ecosystems generate revenue
- Comfortable building relationships with internal teams and external partners
- Organized and detail-oriented when tracking campaign and lead performance
- Data-driven and outcome-oriented
Benefits:
- Unlimited Vacation
- Flexible Working Options
- Health Insurance
- Parental Leave
- Employee Stock Option Plan
- Home Office Allowance
- Professional Development Stipend
- Peer Recognition Program
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