Marketing Manager – Customer Advocacy
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Job Description
Marketing Manager scaling Darktrace’s customer advocacy program for AI-driven cybersecurity. Turning customer outcomes into stories, reviews, references, and growth-driving proof.
Responsibilities:
- Build and scale Darktrace's customer advocacy program
- Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement
- Lead the evolution of the advocacy technology stack and develop AI-powered and agentic workflows
- Develop programs to identify, recruit, nurture, and activate customer champions globally
- Build lasting relationships with customer champions and executive stakeholders
- Build a global pipeline of customer stories, proof points, testimonials, and success stories aligned with revenue priorities
- Partner with Regional Marketing, Demand Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams
- Bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions
- Own global peer review programs across Gartner Peer Insights and G2
- Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities
- Measure and report advocacy impact across program participation, content creation, reviews, and business influence
Requirements:
- 4+ Years in B2B SaaS Marketing and 2+ years specializing in Customer Advocacy or Customer Marketing
- Cyber security preferred
- Proven experience building or scaling customer advocacy and customer storytelling programs, including developing customer stories, references, reviews, speakers, or executive advocacy initiatives
- Experience leveraging AI tools and agentic workflows to drive productivity, uncover insights, streamline operations, and scale customer engagement programs
- Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success organizations
- Experience with advocacy platforms, CRM systems, and marketing technologies such as Champion, Salesforce, Gainsight, HubSpot, or similar platforms
- Strong communication, stakeholder management, and program management skills
- Ability to balance strategic thinking with hands-on execution in a fast-moving environment
- Strong relationship management across internal and external network
- Travel up to 25%
Benefits:
- 100% medical, dental and vision insurance, plus dependents
- Paid parental leave
- Pet insurance Discount
- Life insurance
- Commuter benefits
- 401(k)
- Employee Assistance Program
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