Marketing Manager, Fashion
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Job Description
Marketing Managerin für ivyclip, eine Fashion-Marke mit innovativen Haarklammern. Ausbau des Creator-Programms und Entwicklung viraler Instagram- und TikTok-Inhalte.
Responsibilities:
- Expand the creator program, from seeding with smaller creators to major paid collaborations
- Own the Instagram and TikTok channels
- Manage the editorial calendar, ideas, and community together with the founder
- Develop viral content for hair clips
- Conceptualize hooks, formats, and campaigns
- Translate trends, direct messages, and everyday life into content for the brand
- Evaluate content performance based on data and discontinue initiatives that do not work
Requirements:
- Strong enthusiasm for content, hooks, copy, formats, and trends
- Experience creating hundreds of successful Reels, videos, and posts
- A strong instinct for identifying creators and an active, engageable creator network
- Data-driven approach to evaluating content performance
- 100% ownership and an independent way of working
- Passion for beauty, brands, and building something from the ground up
- Native-level German
Benefits:
- Insights into growth, marketing, product, operations, strategy, financials, decision-making, and mistakes
- Radical transparency in the way we work
- Strong base salary plus variable compensation
- Unlimited bonus potential with genuine upside and no downside risk
- Collaboration with an ambitious team
- 100% remote, with regular meetings and offsites
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