Marketing Manager
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Job Description
Marketing Manager building Excab’s B2B distribution marketing function from the ground up. Driving brand awareness, digital campaigns, sales enablement, and revenue growth.
Responsibilities:
- Develop and execute Excab's marketing strategy in alignment with company growth objectives
- Build and establish the company's marketing function, including processes, tools, reporting, and performance measurement
- Translate marketing strategy into annual marketing plans, priorities, budgets, and a coordinated marketing calendar
- Partner with sales leadership to support revenue growth, customer engagement, and sales effectiveness
- Lead Excab's brand positioning and ensure consistency across all customer-facing channels
- Implement, develop, and manage CRM, marketing automation, website platforms, and analytics tools
- Develop and execute email marketing campaigns, automated workflows, and customer nurture programs
- Build and maintain audience segmentation, marketing lists, forms, landing pages, and lead-management processes
- Maintain and update the company website and coordinate SEO and website optimization initiatives
- Develop and manage content across website, email, social media, print, and internal communication channels
- Manage the digital asset library, including images, videos, and marketing content
- Own and maintain Excab's brand standards and visual identity
- Develop brochures, sell sheets, product guides, flyers, presentations, and other marketing materials
- Support product launches and strategic initiatives with marketing content
- Plan, coordinate, and execute trade show participation and industry events
- Partner with sales to develop marketing programs, customer communications, and sales-support materials
- Track marketing impact and provide data-driven recommendations to company leadership
- Collaborate with sales, operations, purchasing, finance, manufacturer partners, and external vendors
- Manage relationships with agencies, photographers, printers, and other marketing partners
- Develop and manage the annual marketing budget and recommend future marketing investments and resources
Requirements:
- Demonstrated experience building, improving, or scaling marketing programs, processes, and capabilities
- Strong understanding of B2B marketing strategy, customer engagement, sales enablement, and revenue-focused marketing
- Experience with CRM and marketing automation platforms, preferably HubSpot
- Strong working knowledge of digital marketing, content marketing, email marketing, social media, SEO, and website management
- Strong copywriting, editing, content-development, and verbal communication skills
- Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Ability to analyze marketing and customer data, interpret results, and translate findings into actionable recommendations
- Strong organizational and project-management skills, with the ability to establish priorities, manage multiple initiatives, and meet deadlines
- Ability to take initiative and work independently in an environment where marketing processes and infrastructure are being developed
- Ability to collaborate effectively with sales, operations, purchasing, finance, leadership, manufacturer partners, and external vendors
- Strong problem-solving skills, sound judgment, adaptability, and a continuous-improvement mindset
- Ability to communicate marketing strategy, performance, and recommendations clearly to company leadership
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
- Five or more years of progressive marketing experience, preferably in a B2B distribution, manufacturing, construction, or industrial environment
- Previous experience building or significantly improving a marketing function, program, or infrastructure is strongly preferred
- Ability to occasionally lift and move marketing materials, trade show displays, and product samples up to 50 lbs
- Ability to travel as required for trade shows, customer visits, company meetings, and industry events
- Specific vision abilities required include close vision, color vision, and the ability to adjust focus
Benefits:
- Exempt pay status
- Fully remote work arrangement
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