Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Manager developing B2B and B2C campaigns for SGS’s testing services. Creating technical content, consumer recruitment campaigns, and data-driven strategies supporting commercial growth.
Responsibilities:
- Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services
- Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
- Partner with Business Line leaders, lab operations, sales, and global marketing
- Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships
- Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
- Develop B2B messaging translating technical testing capabilities into clear value propositions
- Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing
- Manage and optimize websites, landing pages, social media, and email platforms
- Maintain editorial calendars and consistent marketing activity
- Execute B2B lead-generation and brand-visibility campaigns
- Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
- Support product launches, claims testing promotions, seasonal campaigns, and industry events
- Track campaign performance, lead generation, recruitment metrics, and digital engagement; refine strategy to improve ROI
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Required
- Advanced degree or certifications in digital marketing. Preferred
- Proven ability to develop and execute integrated marketing strategies supporting commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
- Demonstrated experience creating high-quality marketing content across multiple formats
- Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
- Strong cross-functional collaboration with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners
- Ability to translate complex scientific or technical information into clear, compelling, customer-friendly marketing narratives
- Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care
- Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking
- Strong project management skills managing multiple campaigns, deadlines, stakeholders, and priorities
- Experience supporting trade shows, conferences, and industry events
- Familiarity with global or matrixed organizations and adapting messaging for regional and global audiences
Benefits:
- Medical, dental and vision insurance
- Life insurance
- Employee assistance programs
- 401(k) with company match (immediate vesting upon enrollment)
- Online training courses
- Virtual and classroom development experiences
- Tuition reimbursement program
- Paid-time off
- Family leave
Similar Jobs
Channel Partner Marketing Manager
Channel Partner Marketing Manager driving CoreView’s Microsoft 365 resilience growth through global partner campaigns. Building pipeline, recruiting partners, and enabling regional channel teams.
Marketing Assistant
Marketing Assistant supporting merchandise launches, social campaigns, and creator partnerships for Telos Media’s entertainment brands. Turning fan communities into engaged customers through e-commerce and content marketing.
Senior Associate, Consumer Retention Marketing
Retention marketer driving CRM strategy, execution, and optimization for DoorDash’s local delivery marketplace. Managing lifecycle campaigns across email, push, in-app, and other channels.
Senior Technical Marketing Engineer
Technical Marketing Engineer validating Zscaler’s Zero Trust Branch security solutions through customer PoVs and advanced networking labs. Creating technical collateral and training field teams and partners.
Integrated Marketing Lead – Acute Care & Monitoring
Integrated Marketing Lead shaping Medtronic's acute care and monitoring portfolio strategy. Driving launches, market analysis, and integrated growth programs across EurAsia.
Marketing Representative
Remote Marketing Representative booking Hilton Grand Vacations resort previews, timeshare tours, and vacation experiences. Contacting guests before arrival and managing outbound sales leads.
Marketing Specialist
Remote Marketing Specialist optimizing websites, HubSpot campaigns, SEO, and digital content. Supporting campaigns, LinkedIn publishing, CMS management, and conversion improvements for an IT services client.
Marketing Science Specialist
Marketing Science Specialist improving evidence-based brand and demand investment decisions for Sandvik Coromant’s industrial manufacturing solutions. Measuring marketing effectiveness and translating insights into commercial recommendations.
Marketing Manager
Marketing Manager developing integrated B2B and B2C campaigns for SGS’s testing services. Driving demand, panelist recruitment, digital engagement, and commercial growth.
Director – Franchise Marketing, QSR – APAC
Franchise marketing director growing Dairy Queen’s APAC restaurant brand and franchisee sales. Leading strategy, product launches, digital programs, research, agencies, and regional best-practice sharing.
Linguist – Mongolian, UI Technical / Marketing
Mongolian linguist localizing LILT’s AI language technology, software interfaces, marketing campaigns, and e-commerce content. Ensuring culturally accurate, high-quality content for Mongolian users.
Marketing Generalist
Marketing Generalist supporting Meta and Google Ads, HubSpot, content, and reporting. Helping a HubSpot-certified B2B growth agency execute revenue-focused marketing systems.
Gerente de Marketing
Gerente de Marketing liderando estrategia, campañas digitales y lanzamientos para WST Experience. Gestionando SEO, embajadores y programas de referidos para conectar estudiantes con experiencias globales.
Senior Marketing Tech
Senior Marketing Technologist configuring Adobe Journey Optimizer offers, journeys, campaigns, and SMS channels. Supporting Fortune 500 clients through automation-led digital transformation.
Creative Marketing Specialist – Ads, Campaigns
Creative marketing specialist developing advertising, social, video, and brand campaigns for KATBOTZ IT services. Producing campaign assets and collateral from concept through final delivery.
Marketing Manager – Fixed Term, Maternity Cover
Marketing Manager driving partner demand, co-marketing, and enablement for Chaos’s visualization and design software. Owning partner campaigns, training, certification, and pipeline conversion.
Marketing Technology Engineer
Marketing Technology Engineer owning email, CMS, and AI operations for Hello Alice, a platform helping businesses launch and grow. Improving campaign delivery and marketing systems.
Marketing & Outreach Coordinator
Remote Marketing Coordinator managing email, social media, SEO, outreach, and project QA. Supporting a fractional-CMO firm serving homebuilders, real estate companies, and founder-led businesses.
Independent Marketing Professional
Independent marketing professional building a self-employed personal growth, wellness and leadership business. Running digital campaigns, shaping brand storytelling and guiding others through established systems.
Marketing Manager
Marketing Manager developing client strategies and multi-channel campaigns for Evergreen Energy Partners, a virtual energy-efficiency firm. Managing budgets, analytics, and utility-program marketing performance.