Marketing Manager
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Job Description
Marketing Manager at CRB Cunninghams overseeing lead generation and marketing campaigns. Focusing on B2B marketing within the UK education sector to promote cashless solutions.
Responsibilities:
- Key focus on lead generation and reporting against target.
- Executing effective lead generation campaigns to deliver the leads required to meet the annual sales target.
- Responsible for weekly, monthly and ¼ reporting.
- Develop strategies and tactics to drive leads and customer engagement/retention.
- Develop and deploy successful marketing campaigns and own their implementation from idea to execution.
- Experiment and measure with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Continual improvement and learning into new lead generation activities.
- Manage marketing team members day to day and assisting with the campaigns they are working to deliver.
- Support integrated campaigns and communication activities.
- Managing performance: ability to track/monitor project process against plan.
- Strong analytical skills with the ability to report ROI and key marketing stats.
- Understanding of brand, marketing and communication principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities that deliver return on investment.
- Managing and creating content for the website.
- Creating and designing email marketing content that is in line with brand guidelines.
- Creating Social Media content and nurturing followers.
- Knowledge of search engine optimisation through content/keyword.
- Website performance monitoring.
- Communication plans for new product launches.
- Press releases for events, new products, and customer case studies.
- Liaise with other departments within the organisation to ensure effective implementation of marketing activities.
Requirements:
- Experience in B2B marketing
- Proactive ‘can-do’ attitude
- Managed or mentored team members
- Excellent communication skills
- Demonstrable creative ability
- Strong organisational skills
- Ability to multi-task and problem-solve
- Ability to work to tight deadlines whilst maintaining a keen eye for detail
- A basic understanding of integrated marketing operations.
- Understanding of SalesForce or other CRM software.
Benefits:
- Health insurance
- Professional development opportunities
- Flexible working environment
- Paid time off
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