Marketing Manager
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Job Description
Marketing Manager building pipeline systems for Whippy, an AI-native business communication platform. Owning messaging, case studies, HubSpot lifecycle marketing, enablement, events, and attribution.
Responsibilities:
- Codify Whippy’s positioning, product one-liners, proof points, and banned phrases into a messaging source of truth
- Build and manage the customer case study library, including customer interviews, drafting, approvals, PDFs, one-pagers, and video clips
- Create sales enablement materials including battlecards, ROI calculators, and product one-pagers
- Build partner enablement kits for ATS partner teams
- Own lifecycle marketing, retargeting, HubSpot lifecycle stages, campaign tracking, and attribution
- Create sequences for cross-sell campaigns, product announcements, dead pipeline, and retargeting
- Run webinar promotion, registration, partner co-promotion, follow-up sequences, and content extraction
- Own trade show processes from pre-show meeting booking through post-show follow-up
- Run customer dinners, gifts, and executive-touch programs
- Manage the blog and SEO writer by setting editorial priorities and improving content quality
- Develop second-wave paid acquisition, website conversion optimization, review-site presence, AI search optimization, and comparison pages
- Build marketing into a predictable pipeline channel with its own number
Requirements:
- 4 to 7 years of experience in B2B SaaS marketing
- Experience owning a pipeline number rather than an impressions number
- Ideally, experience at a vertical SaaS company selling to SMB owners and operators
- Ability to provide named case studies personally obtained and explain the approval process
- Hands-on HubSpot experience with lifecycle stages, campaigns, and attribution
- Experience running a webinar or event-to-pipeline motion and understanding its metrics
- Clear, fast writing suitable for demanding founder review
- Experience managing at least one person or agency and improving the work
- Ability to learn Whippy’s six products, three main competitors, and customer stories
- Ability to work hands-on without requiring an agency or large budget
- Bonus: prior sales or SDR experience
Benefits:
- Remote work
- Full-time employment
- Opportunity to build the marketing function and pipeline machine your way
- Use of AI for leverage in research, repurposing, operations, and grunt work
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