Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Manager driving social, content, and paid media for Sirona Medical’s AI-powered radiology software. Producing campaigns, video, webinars, and events to convert attention into pipeline.
Responsibilities:
- Own Sirona's social presence end to end, including calendar, publishing, community management, and engagement
- Produce social posts, short-form video, graphics, blog/newsletter support, and campaign creative across formats
- Plan and run webinars and events, including topic and speaker planning, presenter preparation, production, platform logistics, live moderation/hosting, and post-event follow-up
- Drive webinar and event attendance through organic and paid promotion; attend events in person, capture content on site, and repurpose it afterward
- Build, launch, and optimize paid campaigns across Google Ads, LinkedIn, and emerging channels
- Set up audiences and creative, pace budgets, conduct A/B testing, and report weekly on spend, MQLs, opportunities, and pipeline against target
- Use AI tools to draft, produce, and scale content, creative, and analysis
- Shoot and edit video in-house, including event capture, customer and product moments, social clips, and thought-leadership pieces
- Maintain consistency with the Sirona design system and brand voice
Requirements:
- 3–5 years in marketing for a B2B brand (health-tech, SaaS, or a comparable regulated/technical space a plus), with hands-on ownership across social, content, and paid
- AI-fluent — already uses AI tools (e.g. ChatGPT, Claude, generative image/video, AI in the marketing stack) in day-to-day work, or a fast, eager learner who is genuinely excited to work on an AI-native team
- Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events
- Hands-on content creator — writing plus visual/video; a portfolio or live channels that show range
- Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — building campaigns, managing budget, and reporting on cost-per-lead and downstream conversion
- Experience promoting and helping run webinars and events, and comfortable with the logistics of both
- Proficient shooting and editing video (e.g. Premiere / CapCut / equivalent) and with design tools (e.g. Canva / Adobe)
- Native fluency in LinkedIn and social best practice; comfortable engaging publicly in Sirona's voice
- Organized and self-directed — able to run content and campaign calendars in parallel and juggle multiple deliverables without close supervision
- Willing and able to travel to events as needed
- Excellent project management and cross-functional communication skills
Benefits:
- Generous Compensation Plan
- Stock Options
- Flexible Paid Time Off (PTO)
- Medical, dental, vision insurance
- Life insurance
- Maternity and Paternity Leave
- 401K matching
- Apple equipment
- Sponsorship for conferences, continuing education, etc.
Similar Jobs
Head of Paid Marketing
Head of Paid Marketing leading paid acquisition, funnel optimization, and creative strategy for an online men’s marriage-coaching company. Rebuilding ROAS, team processes, and scalable growth systems.
Media Buyer
Meta Media Buyer owning end-to-end campaigns for Jello, a paid social agency and Meta and Google Premier Partner. Optimising lead generation, conversions, testing, pacing, and ROAS.
Marketing Manager
Marketing Manager positioning CAI Software’s print and packaging workflow solutions. Developing sales enablement, demand generation, and channel marketing programs for manufacturers and print businesses.
Email & Lifecycle Marketing Specialist
Email lifecycle specialist optimizing CRM campaigns, customer journeys, and retention for furniture brands Rove Concepts and Rove Next. Remote role based in Portugal.
Email & Lifecycle Marketing Specialist
Email lifecycle specialist managing automated campaigns, segmentation, and testing for Rove Concepts and Rove Next. Driving e-commerce engagement, retention, and repeat purchases.
Email & Lifecycle Marketing Specialist
Email and lifecycle marketer managing personalized campaigns, automations, and segmentation for furniture brands Rove Concepts and Rove Next. Optimizing retention, engagement, and repeat purchases through data-driven testing.
Marketing and Communication Specialist
Marketing communications specialist shaping MoonTech’s AI-powered creator marketing narrative. Developing messaging, founder communications, content, brand consistency, and event strategies.
Marketing Coordinator
Marketing Coordinator organizing campaigns, social media, content, and events for CAMP Systems’ aircraft compliance technology business. Supporting marketing and sales teams across projects and customer interactions.
Senior Director, Field Marketing
Senior Director leading field marketing for IonQ’s quantum computing platform across the Americas. Driving pipeline, strategic account engagement, regional campaigns, and revenue impact.
Senior Field Marketing Manager
Senior Field Marketing Manager driving Cyberhaven’s data security field marketing across the West Region. Leading events, partner programs, pipeline acceleration, and sales alignment.
Director of Client Acquisition – Marketing
Director leading homeowner acquisition, marketing funnels, and campaigns for GRID Alternatives’ low-income solar programs. Building measurable pipelines supporting equitable renewable-energy access and solar installation goals.
Senior Director – Integrated Marketing
Senior Director leading Mimecast’s Americas cybersecurity field marketing strategy, team, and demand generation. Driving SaaS pipeline, partner engagement, ABM, and revenue growth across the region.
Marketing Manager – China
Marketing Manager/Lead building BiG’s global B2B marketing strategy for Yodo1’s mobile gaming IP licensing and partnerships division. Driving demand generation, thought leadership, and measurable commercial pipeline.
Commercial Marketing Manager – Downstream
Global downstream marketing manager launching and commercializing Natus medical-device products across the Americas. Translating market insights into regional strategy, sales enablement, and measurable growth.
Marketing Lead, Solid Tumors
Marketing Lead driving BeOne’s solid tumor franchise strategy, omnichannel execution, and market access across Benelux. Leading cross-functional teams, forecasting, budgets, and field-force enablement.
Senior Marketing Manager, Customer Lifecycle
Senior Marketing Manager leading onboarding, advocacy, referral, growth, and retention programs for McLean & Company. Driving customer engagement, loyalty, and reduced churn across the lifecycle.
Associate Director, Regional Marketing – Southwest
Associate Director guiding BeOne Medicines’ US hematology-oncology marketing and KOL strategies. Driving launches, advisory boards, promotional education, and cross-functional commercial execution.
Seasonal Marketing Manager
Marketing Manager coordinating creative requests, approvals, capacity, and campaign delivery for H&R Block’s tax services. Managing workflows across brand, legal, media, lifecycle, digital, and agency teams.
Marketing Lead
Marketing Lead driving influencer partnerships, GEO/SEO, and bold campaigns for Trigger.dev’s open-source AI infrastructure platform. Owning focused growth channels with budget and autonomy.
Global Paid Marketing Manager
Paid Marketing Manager scaling global paid acquisition for CoinPoker’s blockchain-based online poker platform. Optimizing regional campaigns, ROAS, localization, compliance, and conversion funnels.