Marketing Manager
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Job Description
Marketing Manager developing integrated B2B and B2C campaigns for SGS’s testing services. Driving demand, panelist recruitment, digital engagement, and commercial growth.
Responsibilities:
- Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services
- Build targeted B2B campaigns for brands, manufacturers, retailers, and indie brands
- Lead B2C recruitment marketing strategies for consumer testing panelists across three North American locations
- Partner with Business Line leaders, lab operations, sales, and global marketing
- Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships
- Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
- Develop B2B messaging translating technical testing capabilities into value propositions
- Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing
- Manage and optimize websites, landing pages, social media, and email platforms
- Maintain editorial calendars and consistent marketing activity
- Execute B2B lead-generation and brand-visibility campaigns
- Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
- Support product launches, claims testing promotions, seasonal campaigns, and industry events
- Develop sales enablement tools, presentations, and messaging frameworks for beauty and personal care clients
- Coordinate SGS presence at trade shows, conferences, and beauty industry events
- Track campaign performance, lead generation, recruitment metrics, and digital engagement to improve ROI
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors
- Proven ability to develop and execute integrated marketing strategies supporting commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
- Demonstrated experience creating marketing content across product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations
- Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
- Strong cross-functional collaboration experience with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners
- Experience supporting B2B campaigns targeting beauty brands, contract manufacturers, ingredient suppliers, and R&D teams; testing, formulation, or product development experience preferred
- Experience supporting B2C recruitment campaigns for consumer testing panels preferred
- Ability to translate complex scientific or technical information into clear, compelling, customer-friendly marketing narratives
- Strong understanding of claims substantiation, regulatory considerations, and cosmetics and personal care industry trends
- Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking
- Strong project management skills in a fast-paced, matrixed environment
- Experience supporting trade shows, conferences, and industry events
- Familiarity with global or matrixed organizations and adapting messaging for regional and global audiences
- Advanced degree or certifications in digital marketing preferred
Benefits:
- Medical, dental and vision insurance
- Life insurance
- Employee assistance programs
- 401(k) with company match
- Immediate vesting upon enrollment
- Online training courses
- Virtual and classroom development experiences
- Tuition reimbursement program
- Paid time off
- Family leave
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