Marketing Manager
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Job Description
Marketing Manager leading client marketing, advisory boards, NPS, and advocacy programs at Andela’s global remote technical talent marketplace. Turning client intelligence into commercial growth.
Responsibilities:
- Own and evolve Andela’s client marketing strategy
- Develop programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities
- Champion the client perspective so client voices shape product, marketing, and sales strategy
- Partner with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities
- Develop segmented marketing programs, events, and experiences for key client cohorts supporting upsell, cross-sell, and renewal goals
- Design, manage, and continuously evolve Andela’s Client Advisory Board, including membership strategy, meeting cadence, experience design, agenda development, and follow-through
- Build trusted relationships with Client Advisory Board members
- Document and distribute Client Advisory Board insights to internal stakeholders
- Own the Voice of the Customer program, including survey design, distribution, analysis, and internal reporting
- Lead client NPS strategy, tracking, and reporting
- Translate NPS scores and client feedback into actionable business recommendations
- Close the loop on client feedback with relevant teams
- Establish regular client insights reporting for senior leadership
- Synthesize client intelligence, competitive signals, and market trends to inform go-to-market strategy, messaging, and sales conversations
- Develop and maintain a library of market insights with the External Relations team
- Ensure client insights are reflected in positioning, proposals, and client-facing materials
- Provide the VP of Marketing and commercial leadership with evidence-based market insights
- Include market insights and Andela research in key client QBR presentations
- Own the win/loss analysis program, including methodology, interviews, and synthesis
- Share win/loss insights with sales leadership, product, and marketing
- Identify systemic patterns across wins and losses to improve competitive positioning and win rates
- Build and maintain a bank of client testimonials, case studies, and success stories
- Identify clients for advocacy activities such as speaking engagements, press opportunities, reference calls, and co-marketing
- Manage the client awards nomination program
- Collaborate with content, PR, and brand teams to distribute client stories across the website, sales decks, events, and social media
- Operate as a strategic partner to Sales, Customer Success, and senior leadership
- Report to the VP, Global Head of Marketing
Requirements:
- 7+ years of B2B marketing experience
- At least 3 years in a client marketing, customer marketing, or customer advocacy role
- Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program
- Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact
- Experience producing client case studies, testimonials, and customer advocacy content at scale
- Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis
- Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment
- Prior experience at a high-growth technology or services company strongly preferred
- Experience in the talent, workforce, or staffing industry is a plus
- Exceptional storytelling and written communication skills
- Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders
- High emotional intelligence and relationship-building skills, including building trust with executive-level clients
- Excellent project management and organizational skills, with the ability to run multiple programs simultaneously
- Proactive, owner mentality
- Role should be based in the US or UK
Benefits:
- Fully remote organization
- Some travel required for Client Advisory Board events, client visits, and industry conferences
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