Marketing Manager
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Job Description
Marketing Manager for Blavity managing Health Stack marketing strategies, campaigns, and partnerships to enhance brand visibility. Requires expertise in LinkedIn growth and partnership development.
Responsibilities:
- Own the Health Stack marketing and campaign calendar end to end, including planning and executing time-bound marketing campaigns across pharma, nurse, and physician outreach, event pushes, and editorial moments
- Brief internal creative partners (Anselm and Lia) on campaign creative, storytelling series, and video concepts; submit requests to the Email Director for email marketing support and the Growth Director for paid and growth experiments
- Own Health Stack's LinkedIn page including voice, cadence, and content calendar; post editorial, event, and campaign content formatted and framed for engagement and distribution on the platform
- Proactively reach out to individuals on LinkedIn to invite them to Health Stack events and programming; grow community through comments, DMs, and relevant LinkedIn communities on behalf of the brand
- Build a pipeline of potential partners including industry experts, pharma companies, associations, and community leaders in the health and med tech space; pitch and close partnership opportunities that drive audience, brand awareness, and event attendance
- Equip partners with assets, messaging, and clear calls to action to promote Health Stack effectively; maintain relationships with existing partners and steward their experience
- Own the Health Stack event attendance KPI; drive registrations and attendance through LinkedIn outreach, partner activation, campaign execution, and targeted marketing across pre-event, live-event, and post-event moments
- Maintain a light but consistent presence on the Health Stack Instagram (approximately 5% of scope), repurposing high-performing content from LinkedIn and other channels
- Design and lead growth experiments across content, outreach motions, and partner activations; track and report on follower growth, engagement, partnership pipeline, campaign performance, and event attendance
- Translate insights into recommendations for leadership, own intake and prioritization for Health Stack marketing initiatives, and represent the Health Stack brand credibly in outreach, partnerships, and community moments
Requirements:
- Bachelor's degree or equivalent professional experience
- 4+ years of experience in marketing, growth, or partnerships, ideally in a media, community, creator-led, or lifestyle brand environment
- Proven track record running marketing campaigns end to end, from strategy through execution and measurement
- Demonstrated success growing an audience or community on LinkedIn, with receipts
- Proven ability to build and activate partnerships that drove measurable audience or event outcomes
- Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments
- Strong written communication and pitching skills
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