Marketing Manager
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Job Description
Marketing Manager positioning CAI Software’s print and packaging workflow solutions. Developing sales enablement, demand generation, and channel marketing programs for manufacturers and print businesses.
Responsibilities:
- Develop and execute product positioning, messaging, and launch strategies for Print Productivity Suites and integrated workflow solutions
- Create battle cards, presentations, and training materials for the sales team
- Analyze customer needs, competitive trends, and industry insights
- Develop thought leadership content including whitepapers, blogs, case studies, and demo videos
- Collaborate with marketing to drive lead generation for MIS platforms and productivity solutions
- Align marketing efforts with the print buyer’s journey from awareness to conversion
- Collaborate with product management, sales, and channel teams
- Develop co-marketing initiatives, promotional materials, and enablement programs for channel partners
- Measure and analyze campaign effectiveness and make data-driven recommendations
Requirements:
- 4+ years of experience in B2B SaaS product marketing or print industry technology
- Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience
- Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools is a bonus
- Strong storytelling skills with the ability to translate complex solutions into customer benefits
- Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics
- Excellent written and verbal communication skills
- Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
- Remote role with minimal travel as required
- Applicants must be authorized to work in the United States
Benefits:
- Remote work arrangement
- Minimal travel as required
- Potential discretionary merit increases
- Potential bonus
- Potential stock
- Sales variable compensation incentives for eligible roles
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