Marketing Specialist
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Job Description
Digital Marketing Specialist executing and optimizing B2B digital marketing campaigns. Partnering with the Digital Marketing & ABM Manager to drive measurable performance and brand visibility.
Responsibilities:
- Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms)
- Develop and optimize audience targeting, ad copy, and creative assets
- Execute email campaigns, nurture flows, and newsletters in HubSpot and related channels (such as LinkedIn)
- Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting
- Monitor and optimize campaign performance daily
- Manage tracking (attribution), UTMs, and attribution for accurate reporting
- Deliver weekly performance insights and recommendations
- Partner with RevOps/Marketing Ops on data, CRM alignment, and campaign infrastructure
- Run A/B tests across ads, landing pages, and email campaigns
- Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team
- Coordinate with content and web teams on landing pages and CMS updates
- Support ABM initiatives, including account targeting and campaign execution
Requirements:
- 3–5 years of experience in B2B digital marketing or demand generation
- Hands-on experience with LinkedIn Ads, Google Ads, and multi-channel campaigns
- Strong HubSpot experience (email, workflows, segmentation, lifecycle management)
- Data-driven mindset with experience in reporting tools (Power BI or Looker Studio)
- Familiarity with AI tools for marketing optimization
- Advanced English (C1+) with strong B2B copywriting skills
- Ability to translate strategic messaging into campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Google Ads and LinkedIn certifications
- Experience with ABM platforms (Demandbase, 6sense, Apollo.io)
- CRM experience (HubSpot, MS Dynamics)
- Knowledge of GA4 (Google Analytics) or GTM (Go-to-market)
- Experience with Power BI or Looker Studio dashboards
- Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent) is a plus
Benefits:
- 100% remote work with global collaboration
- Exposure to international teams and Fortune 500 clients
- Direct impact on revenue and pipeline growth
- Long-term career development opportunities
- Collaborative environment balancing strategy and execution
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