Marketing Specialist II
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Job Description
Marketing Specialist managing marketing industry events and creating content for internal and external programs for AvaSure. Overseeing project elements, reporting, and cross-functional collaboration for event success.
Responsibilities:
- Manage planning and execution of project elements within time frame and budget.
- Manage communication/actions around registration, travel, and programming communication throughout event.
- Develop reporting tools utilizing registration software to gather information on attendee attributes and monitor registrations to aid in developing a strategy for event planning and post-event follow-up.
- Coordinate and participate in venue walk-throughs.
- Own event strategy and communicate with cross-functional teams to create an event strategy that meets company goals.
- Proactive approach to handling issues and troubleshooting any emerging issues during the event.
- Use analytical skills to do post event analysis to measure results of event ROI and effectiveness.
- Research skills to identify event opportunities, understand the market, and generate interest.
- Develop and execute social media strategy including efficiencies and optimizations within the Marketing team plan.
- Work with our external contractor on creating and executing paid campaigns and tracking success.
- Contribute to content on all of our social media channels (AvaSure.com, Facebook, LinkedIn, & YouTube).
- Create compelling copywriting and edit content for various digital marketing efforts.
- Conduct keyword research and implement SEO best practices to improve website traffic and search engine rankings.
- Collaborate with various teams within the organization to meet marketing objectives and ensure consistent messaging and branding.
- Stay updated with the latest market research, trends, and tools in digital marketing and make proactive recommendations for improvement.
- Identify efficiencies and improvements in our event strategy including participant feedback.
- Execute improvements after discussion and approval.
- See the "big picture" and develop the strategy to meet objectives in all stages of event planning - project workflow, creative, marketing, production, A/V, vendor management, venue management, programming, etc.
- Independently accountable for work output and productivity.
- Marketing results reporting on monthly to management team.
Requirements:
- A bachelor's degree in marketing or a relevant field is required.
- 2 years of experience in Marketing, Digital Marketing, Event Planning is required.
- Experience working in a healthcare and/or technology industry required.
- Experience with event software and online registration tools such as, Cvent preferred.
- Solid working knowledge of traditional and digital marketing tools.
- Highly proficient in MS Office programs including Word, Excel, and PowerPoint.
- Proficient at LinkedIn, Facebook & YouTube is required.
- Experience Marketing Planning, Reporting, and Metrics is required.
Benefits:
- AvaSure sponsored Medical, Dental & Vision
- Safe Harbor 401K with Employer Matching up to 4%
- HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
- Flexible Time Off Plan & Paid Holidays
- Parental Leave
- Generous Tuition & Continuing Education Reimbursement available
- Employee Referral Bonus
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