Marketing Specialist
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Job Description
Marketing Specialist executing events, B2B content, social media, and campaigns for Derq’s AI-powered traffic-safety and smart-infrastructure platform. Coordinating sales enablement and marketing projects end-to-end.
Responsibilities:
- Plan and coordinate Derq’s participation in conferences, trade shows, and other industry events across different regions and markets
- Manage event registrations, timelines, vendors, contracts, collateral, speaking opportunities, presentations, booth materials, giveaways, sponsorships, catering, and other event logistics
- Manage event calendars, deadlines, invoices, payment schedules, and planned versus actual spend
- Coordinate with the sales team on event and marketing planning, registrations, sales support, timelines, meetings, materials, and giveaways
- Coordinate booth design, production, and event readiness ahead of major events
- Support marketing campaigns and communications with the Head of Marketing
- Develop content and marketing assets for web, sales collateral, email, social media, presentations, and other channels
- Develop audience-focused content and sales enablement materials, including customer stories and case studies
- Manage and grow Derq’s social media presence through content planning, copywriting, publishing, community management, trend monitoring, and performance tracking
- Coordinate email marketing and website updates, including campaign planning, copywriting, light website updates, and performance tracking
- Support broader marketing initiatives and day-to-day execution with marketing, sales, and internal teams
- Manage multiple marketing projects and priorities while keeping timelines and stakeholders on track
Requirements:
- 4+ years of hands-on marketing experience, ideally in a B2B, B2G, technology, transportation, infrastructure, or related environment
- Proven B2B copywriting experience, with the ability to develop clear, compelling copy independently across multiple formats and channels
- B2G copywriting experience is a strong plus
- Strong understanding of marketing fundamentals and how different channels work together to support business goals
- Strong writing and communication skills, with the ability to adapt messaging to different audiences, including business, technical, and public-sector stakeholders
- Strong project management and organizational skills, with excellent attention to detail and the ability to manage multiple priorities and deadlines
- Experience taking marketing projects from planning through execution with a high level of independence
- Strong collaboration skills and the ability to work effectively with sales, leadership, and technical teams
- Creative, proactive, resourceful, and comfortable figuring things out independently
- Able to adapt quickly when priorities change and thrive in a fast-paced environment
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