Marketing Specialist
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Job Description
Marketing Specialist in LATAM focusing on diverse marketing areas including events and content management. Collaborating with sales and global marketing teams.
Responsibilities:
- Planear y ejecutar eventos online y offline, desde la logística hasta el seguimiento post-evento.
- Gestionar las redes sociales: publicaciones, comunidad y presencia de marca en la región.
- Diseñar y enviar campañas de email marketing: newsletters, invitaciones y flujos de nurturing.
- Crear y adaptar contenidos para distintos canales y audiencias de LATAM.
- Coordinar iniciativas con partners: webinars, eventos conjuntos y campañas de co-marketing.
- Medir resultados (leads, demos, conversiones) y reportar con claridad al equipo.
- Colaborar con los equipos de Ventas, Partnerships y Marketing global en el día a día.
Requirements:
- Experiencia en marketing B2B, idealmente en tecnología o SaaS.
- Perfil generalista con base en campañas, eventos y contenido.
- Experiencia práctica en eventos (webinars, activaciones, presenciales), email marketing y CRM (HubSpot es un plus), y ejecución de campañas paid, orgánico o co-marketing.
- Comprensión de cómo el marketing impacta el pipeline y el revenue.
- Experiencia trabajando con partners, agencias y múltiples stakeholders.
- Capacidad para manejar proyectos en paralelo en entornos dinámicos.
- Enfoque en datos para medir, iterar y optimizar.
- Comunicación fluida en español;
- Inglés profesional.
Benefits:
- Seguro de gastos médicos mayores
- Vales de despensa
- Apoyo de transporte
- Clases de idiomas
- Acceso a plataformas de bienestar (gimnasio, clases y más)
- Ambiente multicultural y oportunidades de crecimiento real
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