Marketing Specialist
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Job Description
Marketing Specialist executing North American events, demand generation, content, email, and customer advocacy programs. Supporting CYPHER Learning’s AI-native platform growth through analytics and cross-functional marketing.
Responsibilities:
- Plan, coordinate, and execute in-person and virtual events, including logistics, timelines, vendors, promotion, execution, and post-event follow-up
- Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities
- Evaluate marketing opportunities and recommend activities based on regional priorities and business needs
- Develop and execute demand generation programs supporting pipeline generation, engagement, and growth across North America
- Support content and social media programs aligned with marketing priorities and regional needs
- Identify and secure customer participation in case studies, testimonials, and other advocacy initiatives
- Support email nurture and other email marketing programs and recommend optimization based on performance
- Analyze marketing and program performance, identify trends, evaluate effectiveness, and recommend improvements
- Collaborate with the global Marketing team and cross-functional partners
- Perform all other duties as assigned
Requirements:
- 3–5 years of experience in marketing, with hands-on experience executing marketing programs and campaigns
- Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives
- Experience coordinating in-person and virtual events from planning through execution
- Strong organizational and project management skills
- Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions
- Excellent written and verbal communication skills, with strong attention to detail
- Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment
- Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes
- Experience working in SaaS or B2B technology preferred
- Experience in the LMS, EdTech, or education market is a plus
- Copywriting or content development experience is a plus
Benefits:
- Competitive compensation package
- Professional development opportunities
- Supportive work culture
- Flexible and accessible work arrangements as a global, remote-first company
- Equal employment opportunity and inclusive workplace
- Reasonable accommodation during the application or interview process
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