Marketing Specialist
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Job Description
Marketing Specialist supporting artist digital campaigns for Create Music Group, a music label, distributor, and entertainment network. Tracking social performance, researching influencers, and engaging fan communities.
Responsibilities:
- Collaborate on the execution of artist marketing campaigns
- Contribute to campaign plans and strategies
- Assist with post seeding and implementation
- Track post metrics and analyze results across applicable social media platforms
- Track campaigns through Creator Core
- Maintain internal tracking in Google Sheets and Docs for tracking and accounting purposes
- Monitor campaign performance to optimize artist success and budgets
- Understand different fandoms and identify unique ways to engage fans and audiences
- Research and understand fan pages
- Source content through clipping and other methods
- Monitor marketing best practices and trends
- Research influencers and media outlets for specific songs and campaigns
- Update spreadsheets and assist with team administrative work
- Post and manage short-form content on YouTube Shorts
- Execute Instagram seeding through blogs and create attention-grabbing headlines and captions
Requirements:
- Eager to learn music marketing tactics and strategy
- Extremely knowledgeable in social media platforms, including YouTube, Instagram, TikTok, and X (previously Twitter)
- Strong interest in pop culture and following social media trends
- Extremely knowledgeable in music and music marketing
- Excellent organizational skills and extremely detail-oriented
- Knowledge of Google Suite
- Bonus: Knowledgeable in Adobe Suite, Canva, or other similar content editing tools/software
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