Marketing Strategist
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Job Description
Marketing Strategist at Compose.ly developing effective campaigns for B2B and B2C brands. Implementing data-driven strategies and optimizing marketing efforts across multiple channels.
Responsibilities:
- Develop and implement demand-generation and brand-awareness campaigns to attract new qualified leads and improve brand visibility for B2B or B2C brands.
- Design and execute omnichannel campaigns by managing the marketing content calendar, ensuring alignment and timely execution across teams and channels like emails, social, paid ads, and website copy.
- Utilize our reporting tools (including CRM data) to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights.
- Support internal services team members on SEO initiatives to make search a reliable and consistent demand channel.
- Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution.
- Maintain brand consistency across all deliverables, upholding brand integrity.
Requirements:
- Experience developing and implementing growth marketing strategies for a high-growth B2B agency or brand
- 3+ years’ experience in marketing or demand-focused roles
- Comfortable with reporting and a bias for data-driven approach
- Ability to identify trends, insights, and opportunities to continuously maximize opportunities for growth
- Experience utilizing marketing tools like Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, AI tools, etc.
Benefits:
- Great medical, dental, and vision plans
- Life & disability
- 401k retirement plan
- Unlimited PTO and 11 paid holidays
- Annual educational stipend towards your professional growth
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