Marketing Team Lead
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Job Description
Marketing Team Lead owning demand generation, revenue attribution and brand strategy for BrightOrder’s fleet management software. Mentoring two specialists while partnering with Sales, Product and leadership.
Responsibilities:
- Own BrightOrder's practical, integrated marketing plan with clear priorities, owners, timelines and measurable outcomes
- Set direction, build campaigns, write content, analyze data and adjust marketing activities
- Develop multi-channel campaigns that generate qualified opportunities for Sales
- Manage pipeline attribution and reporting in HubSpot connecting marketing to revenue
- Maintain brand and messaging consistency across web, email, social and collateral
- Improve website organic visibility, conversion and landing pages
- Develop sales enablement materials including case studies, presentations and follow-up programs
- Lead and mentor two Marketing Specialists through regular feedback and hands-on collaboration
- Work directly with the President and closely with Sales, Product and Customer Experience
- Use AI tools to improve marketing efficiency and reduce operating costs
Requirements:
- 7+ years of broad B2B marketing experience in software or technology, most of it hands-on
- Extensive use of AI platforms and AI applications to drive efficiencies and reduce operating costs
- A record of building demand-generation programs and using data to improve them
- Strong writing and editing; ability to turn a complex product into a clear message
- Working depth in HubSpot or a comparable CRM, GA4, SEO and email marketing
- Experience mentoring or leading others while carrying your own workload
- Comfort moving between strategy and execution in a remote, fast-moving team
- Proven track record in high-growth startup or agile small-business environments
- Bilingual in English and French is a nice-to-have
- Experience in fleet technology, transportation, automotive, logistics or a related industry is preferred
- Experience marketing to commercial fleet, dealership or other specialized B2B audiences is preferred
- Experience supporting trade shows, industry events and sales enablement initiatives is preferred
- Occasional business travel within Canada or to other North American locations may be required
Benefits:
- Remote work
- Comprehensive health, dental & vision coverage
- Generous PTO
- Professional development support – Courses, certifications, and resources to grow
- Meaningful ownership
- Competitive salary of CAD $85,000-$90,000
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