Media Buyer
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Job Description
Media Buyer scaling Meta, TikTok, and YouTube campaigns for HIGHSCALE, a global advertising agency. Optimizing creative, targeting, budgets, and performance across DTC brands.
Responsibilities:
- Plan, execute, and optimize paid media campaigns across Meta, TikTok, YouTube, and other digital platforms
- Manage budgets, bidding strategies, and audience targeting to maximize ROI
- Continuously A/B test creatives, audiences, and placements to identify scalable winners
- Track and interpret campaign data daily to identify performance trends
- Build and present reports highlighting insights, learnings, and optimization strategies
- Translate numbers into actionable strategies for creative and strategy teams
- Work closely with creative, production, and strategy teams to optimize ads for performance and storytelling
- Provide feedback loops between creative and data, informing what works and what doesn't
- Support the strategy team in developing media plans and client recommendations
- Manage and scale ad accounts with 5 to 6 figures in monthly spend
- Identify growth opportunities and emerging channels
- Propose testing strategies and budget reallocations to maximize performance
- Keep up to date with algorithm updates, platform best practices, and performance marketing innovations
- Experiment with new ad formats and beta programs
Requirements:
- 2 to 4 years of hands-on experience managing paid media campaigns
- Proven track record in performance marketing, ideally for eCommerce, fashion, or beauty brands
- Strong analytical skills: comfortable reading metrics, building reports, and identifying growth levers
- Proficiency with Meta Ads Manager, TikTok Ads, Google Ads, and analytics tools
- Hands-on experience with Amazon Ads (Sponsored Products, Sponsored Brands, DSP) or full Amazon listing management is a bonus
- DV360 or other programmatic platform experience is a bonus
- Understanding of what makes content perform and ability to connect audience psychology with ad messaging
- Excellent communication skills in English
- Available to work 9am to 6pm PST, Monday to Friday, alongside the LA team
Benefits:
- Remote Role: Work with global teams from anywhere
- Growth Opportunities: Chance to lead media buying strategy for global DTC brands as we build out our team
- Profit-Sharing & Stock Options: Be part of our shared success as we scale
- Continuous Learning: Access to training, workshops, and tools that sharpen your analytical and creative edge
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