Media Buyer
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Job Description
Media Buyer optimizing Facebook and Instagram advertising accounts for healthcare providers in a fast-growing med tech company. Monitoring performance and executing creative tests to improve results.
Responsibilities:
- Monitor and manage a portfolio of Facebook and Instagram advertising accounts for healthcare provider clients
- Review 100% of assigned accounts a minimum of 3 times per week and take action on any account showing signs of underperformance
- Keep cost-per-lead (CPL) in check across the portfolio - any account with a CPL above $30 over the last 7 days must be reviewed and actioned within 24 hours
- Make timely optimization decisions: rotate creatives, modify audiences, update targeting, and restructure ad sets where needed
- Monitor pixel tracking and conversion events to ensure data is recording correctly across all accounts
- Execute a minimum of 2 structured creative tests per month across the portfolio
- Test variables including ad creative, copy, and audience targeting with the goal of reducing CPL, improving conversion rates, and improving overall performance
- Track test results in the designated tracking sheet and report findings at the weekly team check-in
- Bring forward new testing ideas proactively - use competitor research, ad libraries, and performance data to inform your approach
- Provide performance updates to assigned CS managers the same day they are requested
- Flag accounts with sustained underperformance to the CS team proactively — do not wait to be asked
- Handle client-side issues such as payment errors, ad account restrictions, and page disconnections directly with clients when needed
- Escalate situations that require a structured client call to the team lead
Requirements:
- 2+ years managing Facebook and Instagram ad campaigns
- Hands-on experience with GoHighLevel (GHL)
- Proven track record managing 50+ accounts simultaneously
- Prior experience in a digital marketing agency
- Strong understanding of campaign structure, audience targeting, and bid strategy
- Experience setting up and troubleshooting Facebook Pixel and conversion tracking
- Comfortable reading ad data and making fast, informed decisions
- High attention to detail - you follow process every time, without shortcuts
- Clear written and spoken English for client and team communication
- Available Monday–Friday, 9:00am–5:00pm EST
- Reliable internet and a professional workspace
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