Media Strategist
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Job Description
Media Strategist at SimpsonScarborough developing full-funnel media strategies for higher education marketing. Leading integrated campaigns that connect audience insights, channel planning, and performance outcomes.
Responsibilities:
- Lead day-to-day client communications related to media strategy and performance, simplifying complex concepts into clear, actionable insights, acting as a strategic partner.
- Translate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals into clear, actionable media strategies that define the problem, opportunity, and path forward.
- Develop full-funnel, multi-channel media strategies that define the role of each channel, message, and asset across the audience journey.
- Lead audience prioritization by identifying and prioritizing target audiences based on growth potential, institutional fit, and decision drivers—clearly distinguishing where focus (and budget) should go.
- Partner with Creative, Strategy and Accounts teams to ensure messaging, briefs, and campaign ideas are rooted in insight and aligned to audience mindset and media approach.
- Define success and drive performance by establishing KPIs aligned to campaign goals, interpreting performance data, and guiding strategic optimizations.
Requirements:
- 4-6 years of experience in media strategy, planning, buying, and/or activation, with hands-on experience developing full-funnel media strategies across digital, social, search, programmatic, and emerging channels
- Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes
- Ability to explain complex media concepts in clear, accessible language for client education.
- Experience defining KPIs, interpreting performance, and guiding optimization strategies
- Bachelor’s degree and/or an equivalent combination of education and relevant experience.
Benefits:
- Comprehensive benefits package including nationwide health, dental, and vision coverage
- 401(k) with employer contribution
- Employer-paid life insurance and short-term disability
- Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday PLUS two agency-wide closures in the summer and winter
- Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.
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