Offline Sales KAM
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Job Description
3M Key Account Manager growing offline retail, distributor, and channel sales across East China. Driving revenue, market share, trade execution, and customer growth.
Responsibilities:
- Manage and grow strategic retail, distributor, and channel partner accounts for the Consumer Business Group in East China provinces and areas
- Manage assigned key accounts, retail chains, distributors, and channel partners to achieve sales targets and business growth
- Develop account-wise sales plans, forecasts, and growth strategies aligned with business objectives
- Drive primary and secondary sales, improve sell-through, and identify category expansion opportunities
- Execute promotional plans, product launches, pricing initiatives, and merchandising activities across offline channels
- Build relationships with distributors, vendors, category managers, store teams, and distributor stakeholders
- Conduct account reviews, track performance metrics, and present insights to internal and external stakeholders
- Monitor competitor activities, pricing, assortment, promotions, and consumer trends in offline retail
- Coordinate with supply chain, finance, marketing, and customer service teams to ensure order fulfillment and issue resolution
- Ensure product placement, planogram compliance, display execution, and brand visibility at retail points
- Support timely collections, credit control, documentation, and compliance with company policies and commercial terms
- Achieve sales revenue targets, account and territory growth, distribution expansion, merchandising execution, promotion effectiveness, forecast accuracy, inventory health, customer satisfaction, and commercial compliance
Requirements:
- Bachelor’s degree in Business, Marketing, Sales, or a related field
- At least 10 years working experience in FMCG sales KAM or Area leader/managers positions
- Strong capabilities in sales channel growth
- Experience managing key accounts, distributors, retail chains, or offline channel partners
- Strong account management and negotiation skills
- Good understanding of offline sales channels, retail operations, and trade marketing
- Ability to analyze sales data, market trends, and account performance
- Strong communication and stakeholder management skills
- Commercial acumen with focus on revenue, margin, and market share growth
- Proficiency in MS Excel, PowerPoint, CRM tools, and sales reporting systems
- Ability to work cross-functionally with marketing, supply chain, finance, and operations teams
Benefits:
- Freedom to explore
- Encouragement of curiosity and creativity
- Opportunity to apply talent in impactful ways
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