Part-Time Pilates Instructor Training Growth Marketer
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Job Description
Growth Marketer for Upstate Studios handling the marketing strategy for Pilates instructor training. Lead campaigns and manage the entire lead generation funnel remotely.
Responsibilities:
- Lead and execute marketing campaigns for each training intake; online and hybrid
- Own the lead generation funnel from awareness through to enrolment
- Develop and implement strategies to reach new audiences beyond our existing studio database
- Track and report on campaign performance, cost per lead, and conversion rates
- Own ActiveCampaign setup and ongoing management for the training program
- Build and manage the pre-launch waitlist campaign
- Coordinate across paid media, social content, and email to deliver a cohesive launch
- Contribute to the development of PIT's brand positioning as a semi-independent Upstate asset
Requirements:
- 3+ years in a marketing role, ideally in a consumer brand, fitness, education, or training context
- Proven experience running lead generation campaigns end-to-end
- Hands-on CRM experience; ActiveCampaign or similar (HubSpot, Klaviyo, Mailchimp)
- Strong copywriting skills; you can write an email sequence and a campaign brief without needing a lot of hand-holding
- Comfortable with Meta Ads at a campaign management level
- Strategic thinker who can also get into the detail and execute
- Self-directed.
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