Partnership Marketing Manager
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Job Description
Partnership Marketing Manager at Fieldguide, building partner marketing programs from the ground up in a remote-first SaaS company. Focused on strategic planning and partner enablement.
Responsibilities:
- Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar
- Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable
- Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear recommendations to partnerships and marketing leadership regularly
- Own end-to-end production of co-branded assets including one-pagers, case studies, solution briefs, landing pages, and joint webinar content
- Write campaign briefs for partner-originated programs and coordinate execution with the demand gen, field and ABM teams
- Serve as the marketing point of contact for partners, managing inbound requests, timelines, and deliverable quality
- Support planning and execution of Tier 3 events when field marketing capacity is constrained during peak event season
- Manage Fieldguide's content presence inside partner-owned portals such as BDO and Allinial Global, keeping assets current and adding new content as positioning evolves
- Stand up Fieldguide's own partner portal from zero, designed as an onboarding and implementation hub for new partners and alliances
- Create and maintain enablement materials so partner sales reps can position Fieldguide accurately and confidently
- Coordinate with product marketing to keep all partner-facing content aligned to current positioning
- Own the external partner onboarding motion: orient new partners to Fieldguide's co-marketing process, establish portal access, align on the co-marketing plan, and set delivery expectations
- Operationalize the internal marketing side of each new partnership: brief DG, stand up initial assets, and ensure the partner is reflected in Fieldguide systems and cadences
- Build and maintain an internal partner wiki that gives AEs, BDRs, and CSMs the context they need to engage effectively in partner-adjacent conversations, including partner profiles, co-sell guidance, and where to find materials
- Keep internal documentation current as the partner portfolio grows and positioning evolves
- Own partner-influenced and partner-sourced pipeline attribution in HubSpot
- Build and maintain a regular reporting cadence for partnerships and marketing leadership covering deal flow, MDF utilization, and campaign performance
- Flag gaps in partner activity or underperforming programs with data to support decisions
Requirements:
- 5+ years of experience in partner marketing or channel marketing at a B2B SaaS company, with a track record of building partner marketing programs from early stage
- A strategic doer: you can set the strategy and execute against it, comfortable moving between defining the approach and making it happen
- Demonstrated experience producing co-branded content and enablement materials, not just managing projects around them
- Strong writer who can adapt tone and format for audiences including accounting firms, CPA networks, and consulting firms
- Comfortable in HubSpot or a similar marketing automation platform, and in a project management tool like Asana
- Organized program manager who can hold multiple partner workstreams in parallel without losing detail
- Experience tracking and reporting on partner pipeline attribution in a CRM environment
- Thrives in a role where you influence outcomes through others rather than owning all execution yourself
- Previous exposure to ABM motions and coordinating across a focused target account universe
Benefits:
- Competitive compensation packages with meaningful ownership
- Flexible PTO
- 401k
- Wellness benefits starting on your first day
- Technology & Work from Home reimbursement
- Flexible work schedules
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