Patient Recruitment, Digital Media Manager
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Job Description
Digital Marketing, Patient Recruitment and Advocacy Manager at ImmunityBio developing patient recruitment campaigns for global clinical trials. Leading strategy and execution across digital channels and cross-functional teams.
Responsibilities:
- Lead the development and execution of integrated multi-channel patient recruitment campaigns to support patient recruitment for goals across indications and geographies
- Develop strategic digital marketing plans aligned with study timelines, enrollment objectives, patient population dynamics, and budget parameters
- Lead the efforts to overhaul the ImmunityBio website, including developing compliant site copy, images, and navigation
- Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms
- Oversee campaign performance in real time and continuously optimize against KPIs, including cost per lead (CPL), conversion rates (CR), qualified patient referrals, site engagement, and enrollment progression
- Drive ongoing testing and optimization initiatives, including A/B testing of creative, messaging, audience segmentations, and landing pages experiences
- Partner with internal analytics teams and external agencies to develop attribution models and patient journey reporting and actionable performance insights
- Work with cross-functional teams and external agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials
- Ensure all educational materials comply with applicable regulatory, legal, privacy and brand standards
- Serve as a strategic partner to Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, Patient Advocacy, teams to align recruitment campaigns with enrollment priorities, scientific accuracy, and patient community engagement efforts
- Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to ensure high-quality execution and performance
- Negotiate media placements, pricing, and performance-based agreements where applicable
- Manage campaign budgets, forecasting, pacing, and resource allocation
- Develop and deliver regular executive-level performance reports, dashboards, and insights for internal stakeholders
- Identify emerging trends, risks, and opportunities in patient education, marketing, digital patient recruitment, and engagement
- Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing
- Support broader corporate, clinical, and departmental initiatives through cross-functional projects and leadership contributions
Requirements:
- Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field required; Master’s degree is preferred
- 7+ years of experience in digital media, performance marketing, or growth marketing required
- Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment required
- Experience recruiting patients for clinical trials required
- Experience working with patient advocacy groups is preferred
- Data-driven mindset with ability to interpret performance metrics and act on them
- Excellent communication and stakeholder management skills
- Analytical and performance-oriented
- Detail-oriented with strong project management skills
- Comfortable working in cross-functional, fast-paced environments
- Ability to balance creativity with regulatory constraints
- Strong written and verbal communication skills
- Familiarity with IRB/ethics considerations in patient recruitment
- Knowledge of patient privacy regulations (HIPAA, GDPR)
Benefits:
- Medical, Dental and Vision Plan Options
- Health and Financial Wellness Programs
- Employer Assistance Program (EAP)
- Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
- Healthcare and Dependent Care Flexible Spending Accounts
- 401(k) Retirement Plan with Company Match
- 529 Education Savings Program
- Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
- Paid Time Off (PTO) includes: 11 Holidays
- Exempt Employees are eligible for Unlimited PTO
- Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day
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