Principal Product Manager – AI Websites
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Job Description
Principal Product Manager responsible for AI website creation strategy and execution at Bluehost. Leading cross-functional teams to enhance customer online presence and streamline website building processes.
Responsibilities:
- Product strategy and roadmap for AI-powered website creation and the end-to-end site building experience
- Ownership of the full customer journey—from intent capture through AI generation, editing, publishing, and iteration
- Integration and ongoing management of AI and third-party vendors powering site generation, design systems, and content
- Definition of experience standards for AI-generated sites, including layout quality, content defaults, personalization, and mobile responsiveness
- Partnering with engineering and design to translate AI capabilities into simple, guided workflows customers can succeed with immediately
- Driving site creation activation and completion, ensuring customers move from start to published site with confidence
- Establishing success metrics such as site creation completion rate, time-to-publish, retention, and customer satisfaction
- Coordinating dependencies and priorities across Product, Engineering, Design, Legal, and GTM for AI-powered features
- Leading launches and improvements that materially increase site creation adoption and long-term retention
- Providing clear updates to leadership on roadmap progress, tradeoffs, and outcomes
- Acting as a product quality bar-raiser, ensuring AI-generated experiences feel cohesive, on-brand, and production-ready
Requirements:
- 8+ years of product management experience, with ownership of complex, customer-facing products
- A curiosity for keeping up with the latest AI trends and how they apply to web creation and online presence
- Currently evolving into the Product Manager of the future by leveraging AI tooling and prototyping concepts
- Deep knowledge of the web presence industry—website builders, hosting, and online digital presence
- Strong product intuition around experience design, workflow simplification, and usability, especially in creation tools
- Proven experience building products on top of third-party platforms or vendor ecosystems
- Experience with design concepts, user flows, and conversion rate optimization
- Comfort partnering with engineering on AI integration constraints, API limitations, reliability, and scale
- Excellent written and verbal communication skills, especially when aligning cross-functional teams
- Highly self-directed, outcome-oriented, and comfortable operating with senior-level autonomy
- Ability to think strategically while staying close to real customer usage and feedback
Benefits:
- Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
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