Product Manager
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Job Description
Product Manager leading Vajrayana Online, a Buddhist online subscription program. Responsible for product vision, strategy, and execution within a mission-driven nonprofit organization.
Responsibilities:
- Own the VOL OKRs, product roadmap, and backlog, ensuring alignment with Tergar's 2026-2029 strategic priorities and the broader Tergar Flywheel
- Define and track north star metrics and KPIs across the full user lifecycle: acquisition, activation, retention, referral, and revenue
- Translate organizational objectives and student needs into prioritized product initiatives with clear success criteria
- Balance competing priorities: dharma purity vs. commercial sustainability, growth vs. deepening engagement, innovation vs. operational stability
- Support leadership in creating and managing the budget
- Lead the VOL product team in a collaborative, product-led culture, working closely with Marketing, Design, Engineering, Program Development, Student Outreach & Support, Translation, and Events
- Facilitate prioritization discussions and build consensus across stakeholders with diverse perspectives and constraints
- Champion user-centered thinking and data-informed decision-making throughout the organization
- Communicate product strategy, progress, and impact to the leadership team (Executive Director, COO, CTO, CPO)
- Work with the project manager to manage and prioritize the product backlog using established frameworks and tools (Asana, PostHog, HubSpot, Learnworlds)
- Work with the product team to scope, specify, and ship high-quality features and improvements
- Conduct user research, interviews, and feedback analysis to understand student pain points and opportunities
- Run experiments and A/B tests to validate hypotheses and optimize key conversion points
- Monitor product health through analytics dashboards and user feedback channels
- Assess and approve expenses and own team budget-related decisions
- Keep the team informed and in sync with organizational direction and changes
- Optimize onboarding flows, pricing strategies, and content discovery to reduce friction and increase engagement
- Support the 2026 strategic focus on strengthening pricing and revenue stability while maintaining accessibility
- Collaborate with Marketing on acquisition campaigns, partnerships, and positioning strategies
- Design experiences that honor where students are coming from (JOL graduates, practitioners from other sanghas, spiritual seekers) and where they're heading
- Work with Events and Community teams to create seamless transitions between digital courses, live retreats, and in-person gatherings
- Support pathways for long-term engagement, including transmission teachings and opportunities for service (teaching, volunteering, donating)
Requirements:
- 3+ years of product management experience with demonstrated ability to own and drive product strategy, roadmap, and execution
- Proven track record of using data and user research to inform product decisions and measure impact
- Strong cross-functional leadership skills with experience building alignment across diverse teams and stakeholders
- Excellent communication abilities : You can translate complex concepts for different audiences (technical teams, leadership, external partners) and tailor your approach based on who you're presenting to
- Self-sufficient in remote work environments : You thrive with autonomy, manage your time effectively, and proactively communicate progress and blockers
- Systems thinking : You understand how individual features and initiatives fit into larger user journeys and organizational goals
- Strongly Preferred Experience with online learning platforms, subscription products, or membership communities
- Background in nonprofit organizations and understanding of the unique constraints and values of mission-driven work
- Familiarity with product analytics tools (PostHog, Mixpanel, Amplitude) and marketing platforms (HubSpot)
- Experience working in resource-constrained environments where prioritization and ruthless focus are essential
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