Product Marketing Lead
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Job Description
Product marketing leader defining positioning, launches, and enablement for VulnCheck’s exploit intelligence. Building the function for enterprise, government, and cybersecurity technology customers.
Responsibilities:
- Build and lead product marketing as a foundational function within VulnCheck's marketing organization
- Define and refine ideal customer profiles and buyer/user personas across enterprise, government, public sector, and cybersecurity vendor customers
- Own product positioning and messaging frameworks for VulnCheck's exploit intelligence
- Lead go-to-market strategy and execution for product and feature launches
- Partner with Product to translate technical capabilities into narratives, launch plans, website copy, research reports, and sales collateral
- Equip sales with tools, training, battlecards, competitive positioning, objection handling, and use-case assets
- Capture customer proof points and success stories and represent VulnCheck at events, webinars, and analyst conversations
- Own analyst relations, including relationships, briefings, inquiries, and coverage
- Run competitive analysis and market research
- Build the product marketing function, initially as an individual contributor, then hire and develop a team within 6–12 months
- Report directly to the CMO
Requirements:
- 8+ years of product marketing experience in B2B cybersecurity technology, with meaningful experience in threat intelligence, vulnerability management, attack surface management/CTEM, or EDR/XDR
- Prior people leadership or a clear track record of being ready to hire and manage within the first year, paired with comfort operating as a hands-on IC in the interim
- Technical fluency in cybersecurity, including vulnerability data and exploit intelligence concepts
- Ability to speak credibly to technical audiences without a Sales Engineer
- Demonstrated ownership of ICP/persona development and core positioning and messaging
- Experience positioning products for enterprise security buyers, government/public sector, and technical data/API partners
- Experience leading product launches end-to-end, from GTM strategy through cross-functional execution with Product and Sales
- Ability to craft messaging for technical and executive audiences
- Strong track record supporting sales teams through enablement tools and field-facing content
- Excellent written, verbal, and presentation skills
- Comfort working in a fast-paced startup environment with a collaborative and hands-on mindset
Benefits:
- Unlimited PTO
- 401k plan with company match
- Comprehensive healthcare coverage
- Generous paid parental leave
- Remote friendly environment with flexibility
- Expense reimbursement for Cell Phone & Internet
- Ongoing professional development, coaching, and learning resources
- Opportunities for career advancement within a fast-growing team
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