Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing Manager rebuilding HR product collateral and value propositions for McLean & Company. Driving sales enablement, product launches, and account-based marketing strategy.
Responsibilities:
- Develop and drive McLean & Company’s product marketing practice
- Apply knowledge of HR, customer segmentation, and the buyer journey to create messaging, content, and value propositions
- Rebuild collateral and value propositions across every McLean & Company product and service line
- Audit existing collateral, identify gaps and outdated messaging, and prioritize collateral requirements
- Collaborate with Product Management and Design to build and update one-pagers, sales sheets, decks, and related assets
- Develop differentiated value propositions and messaging frameworks for each offering
- Ensure consistency in voice, positioning, and quality across materials
- Enable sellers to articulate competitive value, buyer mindset, and offering differentiation
- Collaborate with Sales to produce sales and marketing plays, offers, and playbooks
- Develop strategies for product launches, tiered account-based marketing programs, and packaging
- Guide marketing peers in creating social, campaign, web, and derivative content
- Inform integrated go-to-market strategy and coordinate execution across stakeholders and divisions
- Support launches of new products and services with positioning, sales enablement, and marketing materials
Requirements:
- College degree (BA/BS)
- 7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS
- Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions
- Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment
- Comfort owning a large volume of deliverables end to end, from audit through rebuild
- Experience partnering with Sales on go-to-market execution
- Experience working in a matrixed environment, managing change and multitasking across projects and teams
- Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR
- Experience targeting CHROs and HR leaders as customers
- Bilingual proficiency in French, Spanish or German is preferred
Benefits:
- Equal opportunity employer committed to diversity and inclusion
- Reasonable accommodation available to applicants throughout the recruitment and hiring process
Similar Jobs
Product Marketing Manager
Product Marketing Manager rebuilding HR product messaging and collateral for McLean & Company. Driving go-to-market strategy, sales enablement, and launches for B2B offerings.
GTM Data Governance Manager – MDM
GTM Data Governance Manager governing customer data across CRM, billing, product, and warehouse systems. Enabling trusted reporting, segmentation, pipeline attribution, and AI workflows for LaunchDarkly’s software delivery platform.
Senior Product Marketing Manager
Product Marketing Manager shaping Weflow’s Revenue AI Platform positioning, website, and product narrative. Leading content, competitive research, and go-to-market launches for Salesforce-focused revenue teams.
GTM Consultant
LinkedIn GTM Consultant building LinkedIn go-to-market engines for B2B software clients. Shaping positioning, content, thought-leader advertising, and pipeline growth at SalesPlaybook AG.
Director of Product Marketing
Director of Product Marketing positioning mpathic’s AI safety software and expert-led services. Building sales enablement, messaging, and go-to-market launches for technical and enterprise buyers.
Senior Product Marketing Manager, MSSP
Senior Product Marketing Manager shaping MSSP messaging, content, and enablement for SentinelOne’s AI-native cybersecurity platform. Supporting partner sales, delivery, and growth through positioning and competitive differentiation.
Product Marketing Manager, Healthcare
Product Marketing Manager advancing CoverMyMeds healthcare technology adoption. Developing positioning, campaigns, buyer journeys, and sales enablement to drive commercial growth.
Security Product Marketing Lead
Product Marketing Lead shaping positioning, launches, competitive intelligence, and sales enablement for BlinkOps’ AI security automation platform. Remote US role, preferably on the East Coast.
Product Marketing Manager
Product Marketing Manager driving CPQ positioning, launches, and customer marketing at Revalize. Supporting manufacturing businesses with AI-forward CPQ, PLM, and design solutions.
Global Product Marketing Manager – Video
Product Marketing Manager owning Silent Sentinel camera marketing for Motorola Solutions. Developing messaging, launches, and sales enablement for Canadian federal government and defense customers.
Product Marketing Specialist
Product marketing specialist building digital campaigns, brand visibility, and qualified client pipelines. Supporting prospective clients and team members through a global remote opportunity.
Product Marketing Associate
Product Marketing Associate shaping audience insights, messaging, and campaigns for Edelman Financial Engines’ financial planning and investment services. Driving employee engagement through cross-functional marketing programs.
English to Armenian Review Lead – UI, Marketing, Product Content
English-to-Armenian Review Lead owning linguistic quality for Welo Global’s multilingual AI and content solutions. Governing reviews, arbitration, alignment, and continuous improvement across global technology content.
English to Estonian Review Lead – UI, Marketing & Product Content
English-to-Estonian Review Lead owning linguistic quality for Welo Global’s multilingual AI and localization solutions. Managing client alignment, arbitration, reviewer coaching, and quality governance.
English to Georgian Review Lead – UI, Marketing, Product Content
English-to-Georgian Review Lead owning quality governance for Welo Global’s multilingual AI, technology, and content solutions. Coaching reviewers and managing client localization standards across UI, marketing, product, legal, and support content.
English to German Review Lead – UI, Marketing & Product Content
Review Lead owning German (Switzerland) localization quality for Welo Global’s multilingual AI and content solutions. Managing audits, arbitration, reviewer coaching, and client Language Manager alignment.
English to Kazakh Review Lead – UI, Marketing, Product Content
English-to-Kazakh Review Lead governing localization quality for Welo Global’s multilingual AI and content solutions. Managing client alignment, audits, arbitration, reviewer coaching, and quality improvements.
English to Kyrgyz Review Lead – UI, Marketing & Product Content
English-to-Kyrgyz Review Lead governing quality across UI, marketing, legal, product, and support content. Supporting Welo Global’s multilingual AI and localization services for global clients.
English to Lao Review Lead – UI, Marketing & Product Content
English-to-Lao Review Lead owning linguistic quality for Welo Global’s multilingual AI and localization services. Managing client alignment, arbitration, audits, coaching, and quality governance.
English to Latvian Review Lead – UI, Marketing & Product Content
English-to-Latvian Review Lead owning quality governance for Welo Global’s multilingual AI and content solutions. Coaching reviewers, managing client arbitration, and improving localization standards across global content programs.