Product Marketing Manager
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Job Description
Product Marketing Manager shaping market research, pricing, partnerships, and launches for Zipliens’ lien resolution services. Building the company’s first dedicated product marketing discipline.
Responsibilities:
- Lead ongoing internal and external research to validate and sharpen product-market fit across Zipliens' lien resolution service lines
- Gather structured input from Sales, Customer Success, Lien Resolution Operations, and law firm stakeholders to identify unmet needs, friction points, and expansion opportunities
- Monitor trends and regulations in personal injury law, lien resolution, and legal tech affecting product and go-to-market strategy
- Build a repeatable voice-of-customer and voice-of-market research process
- Design and run a formal win-loss program, including structured interviews with won and lost prospects
- Synthesize findings into insights on positioning, pricing, competitive gaps, and objection handling
- Turn win-loss findings into updated talk tracks, battlecards, and enablement materials
- Report win-loss trends to Marketing, Sales, Product, and executive leadership
- Own research and recommendations for pricing and packaging strategy
- Partner with Finance leadership to build and stress-test pricing models using cost-to-serve, margin, and competitive benchmarks
- Recommend packaging structures aligned to client segment and law firm size
- Establish a cadence for refreshing pricing and packaging
- Identify and evaluate strategic partners, including integrated technology vendors serving personal injury law firms
- Build business cases and prioritization frameworks for partnership opportunities
- Present partnership recommendations and support go-to-market planning
- Support ongoing partner relationships and co-marketing efforts
- Own go-to-market planning and execution for new products, features, and service releases
- Build launch plans, messaging, positioning, and enablement materials for each P1 release
- Coordinate with Product, Sales, Customer Success, and Lien Resolution Operations for internal readiness
- Maintain a GTM release calendar and conduct post-launch retrospectives
- Report directly to the Chief Customer Officer while the Marketing function is established
- Collaborate with Marketing, Sales, Product, Customer Success, Lien Resolution Operations, and Finance leadership
Requirements:
- Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)
- 5+ years of experience in product marketing, ideally in B2B SaaS, tech-enabled services, or legal/legal services
- Demonstrated experience owning a win-loss program and translating findings into action
- Experience building or directly contributing to pricing and packaging strategy, ideally in partnership with Finance
- Comfortable evaluating and structuring strategic or vendor partnerships
- Proven track record managing go-to-market launches end-to-end, from planning through cross-functional execution
- Strong quantitative and qualitative research skills; comfortable building and interpreting pricing models
- Excellent written and verbal communication skills, able to translate research into clear recommendations for audiences ranging from operations teams to executive leadership
- Ability to operate independently as the first dedicated PMM hire, building process and infrastructure with minimal existing structure, and fostering cross-functional relationships built on trust so you can effectively challenge the status quo and drive change
- Experience in legal, legal services, insurance, or personal injury industries is a plus
Benefits:
- Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA
- Company-Paid Life Insurance and Short-Term Disability
- 401(k) Plan with Company Match
- Paid Time Off (Vacation, Sick Leave, and Select Holidays)
- Parental Leave
- Discretionary bonus opportunity
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