Product Marketing Manager
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Job Description
Product Marketing Manager promoting AxisCare’s home care management software. Driving go-to-market strategy, customer insights, messaging, and sales enablement.
Responsibilities:
- Deliver biweekly training and communications to educate customers and customer-facing teams on newly released features
- Own go-to-market strategies for new and enhanced products, including sales enablement, marketing campaigns, and collateral development
- Conduct market research to identify customer needs, industry trends, and the competitive landscape
- Own battlecards, ROI tools, and competitive analysis
- Gather and analyze customer feedback to identify areas for product improvement and innovation
- Analyze market data to support product positioning and go-to-market plans
- Develop distinct messaging and value propositions for various product lines
- Define target audiences and segments
- Collaborate with the product team to align product features with market demands
- Develop marketing collateral, including product datasheets, case studies, whitepapers, webinars, and presentations
- Handle ad hoc content and support requests from the sales team, including marketing collateral, training materials, product demos, and competitive analysis
- Work closely with product management, sales, and customer success teams to align on product strategy and messaging
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in product marketing, preferably in the software or healthcare industry
- Experience in home care, skilled care, or IDD software is a plus
- Strong understanding of marketing principles and product lifecycle management
- Excellent written and verbal communication skills with the ability to craft persuasive messaging
- Proficiency in market research, data analysis, and competitive analysis
- Ability to work collaboratively in a fast-paced, cross-functional environment
- Familiarity with marketing tools and platforms, including CRM systems, email marketing software, and analytics tools
- Analytical mindset and strong problem-solving skills
- Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously
- Creative thinker with a passion for understanding customer needs and delivering impactful marketing solutions
- Team-oriented with strong intrapersonal skills
- Self-starter, motivated by helping others succeed
- Manual dexterity required to use desktop computer and peripherals
- Utilization of software and email to perform job functions
Benefits:
- Competitive salary and comprehensive benefits package
- Medical insurance premiums covered in full for the employee (Medical, Dental and Vision)
- 401K with competitive company matching
- Personal time off, sick leave, and holidays
- Company-provided laptop and other needed computer equipment
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