Product Marketing Manager
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Job Description
Product Marketing Manager focused on improving conversion through funnels and email automation for a global marketing team. Driving growth in eCommerce, health, wellness, education, and entertainment sectors.
Responsibilities:
- Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
- Analyze user behavior and identify conversion bottlenecks across the funnel.
- Design and run A/B tests and growth experiments to improve key funnel metrics.
- Launch and scale multiple funnel experiments weekly across different markets.
- Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
- Work with product analytics tools to track performance and identify growth opportunities.
- Collaborate closely with product, engineering, design, performance marketing, and creative teams.
- Ensure strong alignment between ad messaging, landing pages, and product experience.
- Conduct user and market research to better understand user motivations and behavior.
- Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).
Requirements:
- 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
- Proven experience building and optimizing web funnels for digital products.
- Demonstrated success improving conversion metrics through experimentation and A/B testing.
- Strong analytical mindset and ability to work with funnel metrics and user behavior data.
- Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
- Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms.
- Good understanding of payment infrastructure and web funnel setups.
- Strong collaboration skills and ability to work in cross-functional teams.
- Upper-Intermediate English or higher.
- Nice to Have Experience working with international markets (US, EU, UK, LATAM).
- Background in companies with a strong performance marketing culture.
- Experience with subscription-based digital products.
- Familiarity with EdTech, AI-driven products, or lifestyle apps.
Benefits:
- Remote work
- Competitive compensation
- Flexible working hours (start between 9:00–11:00 CET)
- All necessary equipment
- Paid vacation and sick leave
- Educational support (certifications, courses, and training reimbursement)
- Company events and internal knowledge-sharing initiatives
- Transparent communication and an open feedback culture
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