Product Marketing Manager
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Job Description
Product Marketing Manager driving B2B SaaS marketing strategies for aviation technology company. Collaborating across departments to shape product positioning and go-to-market execution.
Responsibilities:
- Own and continuously refine Portside's product positioning, messaging, and value propositions across products, modules, buyer segments, and user personas.
- Translate product capabilities into clear, compelling business value for aviation customers, including aircraft management companies, flight departments, charter operators, fractional operators, lessors, and aircraft owners.
- Develop a deep understanding of Portside's buyers, users, decision-makers, and influencers, using customer, market, and competitive insights to inform strategy.
- Partner closely with Product leadership and Product Managers to understand roadmap priorities, product strategy, customer challenges, and competitive differentiation, translating these into market-facing narratives.
- Lead go-to-market planning and execution for product launches, major releases, integrations, packaging updates, and strategic initiatives.
- Create and maintain core product marketing assets, including pitch decks, product one-pagers, website content, demo narratives, release communications, FAQs, competitive battlecards, and customer-facing collateral.
- Partner with Sales to strengthen product positioning in customer conversations, demonstrations, RFPs, competitive evaluations, renewals, and expansion opportunities.
- Develop sales enablement materials and training programs that help customer-facing teams clearly articulate Portside's value, differentiation, customer outcomes, and proof points.
- Own competitive intelligence initiatives, including competitor positioning, strengths and weaknesses, market trends, pricing and packaging signals, and win/loss insights.
- Establish structured feedback loops across Sales, Customer Success, Support, Implementation, and customers to identify market opportunities, adoption barriers, customer needs, and expansion opportunities.
- Collaborate with Sales and Customer Success to develop customer stories, case studies, testimonials, ROI examples, and other proof points that demonstrate Portside's impact.
- Help shape Portside's category narrative and thought leadership in aviation technology, including themes such as operational efficiency, automation, AI-driven insights, data visibility, integrations, and owner experience.
- Support pricing, packaging, segmentation, and growth initiatives by bringing customer, market, competitive, and sales-cycle insights into strategic decision-making.
- Leverage AI-assisted tools to accelerate market research, competitive intelligence, content creation, messaging development, and go-to-market execution while measuring and optimizing product marketing effectiveness.
Requirements:
- 5+ years of Product Marketing experience within a B2B SaaS organization, supporting software products throughout their lifecycle.
- Proven experience developing product positioning, messaging, and go-to-market strategies for software products.
- Experience partnering closely with Product, Sales, Customer Success, and Executive stakeholders.
- Demonstrated success launching products, features, or strategic initiatives and measuring business impact.
- Experience creating sales enablement materials and supporting customer-facing teams throughout the sales cycle.
- Strong written, verbal, and presentation skills, with the ability to communicate complex concepts clearly and effectively.
- Analytical mindset with experience leveraging customer, market, competitive, and performance data to drive decisions.
- Experience conducting competitive analysis, market research, customer interviews, and win/loss analysis.
- Experience using AI-assisted tools to support market research, content development, competitive intelligence, and go-to-market execution.
- Experience in B2B SaaS and/or complex industries such as aviation, transportation, logistics, fintech, ERP, or operational software.
Benefits:
- Competitive base salary
- Fully remote work
- Generous time off policy
- Health, dental, and vision insurance
- Opportunities for professional development and career advancement.
- Dynamic, collaborative, and fast-growing work environment.
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