Product Marketing Manager
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Job Description
Product Marketing Manager shaping go-to-market strategy, messaging, and content for Facet’s flat-fee personalized financial planning service. Driving launches through customer insights and cross-functional collaboration.
Responsibilities:
- Serve as the champion and expert for the service, target audience, member needs, and customer benefits
- Conduct market research, analyze member data, consumer and member insights, market trends, and competitive intelligence
- Collaborate with product, UX, engineering, sales, planning, member experience, investment operations, training, and marketing teams
- Develop product positioning and concise, relatable messaging frameworks for internal and external use
- Lead go-to-market strategies for new services, features, and existing product enhancements
- Create website copy, blog posts, presentations, and sales enablement tools
- Maintain up-to-date competitive intelligence analysis
- Build and maintain the product claims library
- Maintain the key user experience visual library
- Keep service demos fresh and accurate
- Develop explainer videos
Requirements:
- 5+ years of experience in product marketing, preferably in the financial industry
- Proven track record of successful product launches and marketing campaigns
- Excellent written and verbal communication skills, with the ability to tell compelling stories
- Strong analytical and problem-solving skills
- Passion for technology and desire to make a real impact
- Experience in a fast-paced, startup environment (preferred)
- Experience conducting rapid consumer surveys (preferred)
Benefits:
- Bonus
- Equity in a rapidly growing company
- Flexible Paid Time Off (PTO)
- Medical, dental, and vision coverage
- 401(k) match
- Disability coverage
- Paid parental leave
- Certification reimbursement program
- Remote-first culture—work from anywhere in the U.S.
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