Product Marketing Manager
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Job Description
Product Marketing Manager at inquirED, owning product marketing for launches and messaging frameworks for educational products. Partnering with cross-functional teams to enhance product understanding and market strategies.
Responsibilities:
- Lead product marketing for the product launches — partner with Product, Sales, and Marketing to define positioning and messaging, build the go-to-market plan, and drive launch readiness end to end.
- Own and develop messaging frameworks across the product portfolio, grounded in real audience and market research, and keep messaging consistent across every internal and external touchpoint.
- Build the materials that enable Sales and Customer Success — pitch decks, one-pagers, battle cards, and the tools that translate product value into the language district buyers actually use.
- Coordinate go-to-market planning and execution across teams — gathering inputs, clarifying priorities, and keeping launches aligned and on schedule.
- Run win/loss interviews, competitive analysis, and qualitative customer research, then synthesize and share findings so they actually shape strategy and future PMM work.
- Carry marketing for Inquiry Journeys and the broader portfolio as priorities shift across the year.
Requirements:
- [5–8]+ years of product marketing experience, ideally in K–12, edtech, or another mission-driven, complex-sale environment.
- Experience marketing to school districts is a strong plus.
- A track record of owning or playing a central role in product launches.
- Exceptional communication and storytelling — you turn complex product features and market context into clear, persuasive narratives.
- Sharp customer and market instinct — you understand buyers and competitors well enough to make messaging land.
- Strong cross-functional coordination — you build the partnerships and run the proactive communication that keep Product, Sales, CS, and Marketing in sync.
- High executional ownership — you drive high-quality work independently and on time, often across more than one product at once.
Benefits:
- Health & 401K: Employee-covered health care and retirement match
- Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
- Chances to Connect: Biannual company retreats and optional local meetups
- Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
- Perks and Stipend: Technology package provided, plus a home office stipend
- Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!
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