Product Marketing Manager
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Job Description
Product Marketing Manager responsible for go-to-market strategies at Bonusly. Collaborating across teams to drive product adoption and customer engagement.
Responsibilities:
- Own go-to-market for product launches: positioning, messaging, customer communications, and coordinating across Product, CS, and Marketing.
- For strategic launches you'll collaborate across the organization.
- For customer and quality launches, you own it end to end, laddering up to the bigger story.
- Drive feature adoption beyond the launch.
- Build programs that create sustained usage of strategic features.
- Figure out how customers actually learn and change behavior, then design the touchpoints that get them there.
- Own the customer insight loop.
- Organize and facilitate research: focus groups, user interviews, webinars like our 'Better with Bonusly' series.
- You'll work alongside CSMs, product designers, and our senior user researcher.
- You own the cadence and content strategy; you don't deliver it in isolation.
- Play findings back to Product and help shape the roadmap.
- Surface and tell customer stories. Our customers are our biggest competitive advantage: previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly.
- Turn that into assets: case studies, social campaigns, content that lets our customers do the talking.
- Partner with the customer enablement specialist on communications execution: audiences, channels, help center content, and product updates.
- You set the strategy; they help you scale it.
- Track whether it's working.
- Measure feature adoption after launches, monitor engagement across customer channels, and use data to improve what you do.
Requirements:
- 5+ years of product marketing experience, ideally at a SaaS or product-led company where you owned launches and post-launch adoption.
- Are a strategic thinker who can connect customer insight to product direction and GTM execution.
- You see the whole system, not just your piece.
- Know how to facilitate customer research and turn what you learn into product and marketing decisions.
- You're comfortable running focus groups, synthesizing qualitative feedback, and presenting findings that change what gets built.
- Are comfortable with ambiguity and take a scrappy, high-ownership approach.
- You don't wait for perfect briefs or big teams.
- You figure it out, drive alignment, and move.
- Are a clear communicator with high standards for quality.
- You can write well, you care about measurement, and you bring grit and resourcefulness to a role with broad scope.
- Use AI as a real tool in your work, not a novelty.
- You use it to draft, iterate, research, and move faster, and you have the editorial judgment to make the output sharp.
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