Regional Marketer Liaison
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Job Description
Supports and develops the marketing and public relations programs for a healthcare facility. Responsible for maintaining community relations and increasing facility census through educational initiatives and outreach.
Responsibilities:
- Support and educate facility’s marketing and public relations programs and services.
- Develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities.
- Maintain and increase the facility’s census by providing the community with information about the facility’s programs, services, and practices.
- Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
- Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures.
- Establish a rapport in and between departments so that each staff member can realize the importance of their role in our marketing and public relations programs.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in marketing or public relations, preferably in a healthcare setting.
- Strong organizational and communication skills.
- Ability to work independently and as part of a team.
- Knowledge of regulatory requirements and compliance standards.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from managers and employees.
- Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Must have strong business and analytical skills.
- Familiarity with basic mathematical concepts and operations.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Proficient in the Microsoft Suite products.
- Maintain licensing credentials for an Administrator.
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