Regional Marketing and Leasing Specialist
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Job Description
Regional Marketing and Leasing Specialist managing leasing and marketing across properties for CLS Living. Collaborating with local teams and managing marketing initiatives for resident experiences.
Responsibilities:
- Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic, coordinating closely with local teams and utilizing available resources and staffing.
- Collaborate with local managers to establish and nurture key relationships with university officials, business partners, residents, and other gatekeepers to generate marketing opportunities.
- Manage third-party marketing and leasing tools/resources and regularly review and update marketing messages and offers to optimize lead generation.
- Maintain detailed market source lists within Entrata, tracking which sources drive the most traffic.
- Set, implement, and monitor leasing goals and renewal programs to meet occupancy targets; motivate leasing teams with creative goal boards, contests, and rewards in partnership with management.
- Lead training initiatives focused on sales process improvements such as curb appeal, tour path optimization, sales techniques, follow-up strategies, and effective use of leasing tools.
- Support Managers in maintaining positive reputations and strong relationships with schools and local communities.
- Collaborate closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure smooth coordination of marketing and leasing initiatives.
- Assist with projects and initiatives as directed by supervisors.
Requirements:
- Bachelor’s degree; or 3-5 years of experience in student housing; or an equivalent combination of education and experience.
- 3-5 years of onsite management experience preferred, especially in student housing General Manager or Assistant General Manager roles.
- Excellent communication skills, with strong public speaking abilities preferred.
- Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
- Entrepreneurial mindset: creative, proactive, and willing to challenge the status quo to meet resident and company needs.
- Willingness and ability to travel 90-95% of the time.
- Proficiency in Microsoft Outlook, Word, Excel, and property management software (Entrata).
- Knowledge of market rate and LIHTC programs, as well as Fair Housing and Equal Employment Opportunity (EEO) laws.
Benefits:
- Generous Paid Time Off (PTO)
- 401(k) with Company Matching
- Comprehensive Health, Dental, and Vision Insurance
- Health Savings Account (HSA) & Flexible Spending Account (FSA)
- Life Insurance & Parental Leave
- Employee Assistance Program (EAP)
- Relocation Assistance
- Professional Development & Advancement Opportunities
- Supportive, Fun, and Flexible Work Environment
- Access to an Unmatched Company Culture that values individuality and innovation
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